Member Avatar for Member #405209

I would like opinions from people who have used the Spacky keyword tool (spacky.com). I've entered several keywords and find the monthly Google volume search for the keywords to be
disproportionate high compared to Trellian's Keyword Discovery tool (keyworddiscovery.com).
Any thoughts?

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  • Latest Post Latest Post by PaulSmith1

Dani AI

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Quick primer: big differences in reported "monthly search volume" happen a lot. Tools use different data feeds and different defaults (match type, geography, date window, whether variants are grouped, inclusion of search partners/devices, rounding and caching). Those factors — not a single "right" number — usually explain the kind of gaps shown earlier.

Try this quick checklist to reproduce and narrow the gap:

  • Make an apples-to-apples comparison: set the same match type (start with exact), same country/language, and the same date range in every tool.
  • Toggle any "include variants/synonyms" or "mobile/search partners" options so they match.
  • Export the raw CSV from each tool and compare the underlying columns (watch for summed variant rows or rounded buckets).
  • Test a representative sample (20–50 diverse terms) instead of relying on one example that might be an outlier.
  • Use your own impression/click data (site search, Search Console or ad reports) as the ground truth when available. Note that cached or exported reports can be stale — something alluded to.

How to act on volumes: treat them as ranges, not exact counts. Combine multiple tools (as recommended) and weigh them toward data you control. Prioritize intent and conversion likelihood over raw volume. Newer tools can add perspective (see ), but a practical validation with your own impression or a small ad test is the best way to resolve big discrepancies.

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Member Avatar for drmiphesto

I would like opinions from people who have used the Spacky keyword tool (spacky.com). I've entered several keywords and find the monthly Google volume search for the keywords to be
disproportionate high compared to Trellian's Keyword Discovery tool (keyworddiscovery.com).
Any thoughts?

Well, if you go to the Google Keyword tool at https://adwords.google.com/select/KeywordToolExternal - and compare with the results from www.spacky.com, you will see that they match. I would believe Google's results for their own search engine over Trellian's - so I would say spacky.com is right. They also allow you to copy the results and they have Overture and MSN results too.

Member Avatar for Member #405209

Can I ask what keywords you're comparing? I entered the term "marketing communications."

Spacky monthly search volume results:
231,000

Google Keyword Tool monthly volume:
110,000

That's a difference of 121,000. Not exactly close in my book, but what do others think?

Member Avatar for drmiphesto

Can I ask what keywords you're comparing? I entered the term "marketing communications."

Spacky monthly search volume results:
231,000

Google Keyword Tool monthly volume:
110,000

That's a difference of 121,000. Not exactly close in my book, but what do others think?

It looks like the data was just exported because now I am getting matching results with Google.

Member Avatar for John Ripple

I would use multiple keyword tools. This will give you a better idea or how many searches and how the term is. Some tools list term in different order so i like to make sure by using at least 2 to see if terms are correct and have that many searches.

Member Avatar for PaulSmith1

Some popular keyword tools:

Adwords Keyword tool
Word Tracker
Keyword Discover
SerpAnalytics

SerpAnalytics is newer than all, although it is performing good for me.

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