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Bing has a better conversion ratio as compared to Google. However, Bing gets low traffic share as compared to Google, but if you get some click from Bing then it will turn in lead ( on most of the occasions).

The best thing about Bing is that it has a better user interface and gives you a feel of FRESHNESS every single day.

Instead of focusing your optimization entirely on Google, one must concentrate on gaining rankings on other search engines including Bing and Yahoo.

Google Click Fraud rate (on PPC) is far much higher as compared to Bing/Yahoo.

Bing gives preference to few parameters listed below:-

1) Domain Age - Bing gives preference to the age of your domain. Google also gives preference to domain age.

2) On-Page/Off-Page Optimization - Bing gives more preference to On-Page optimization. However, Google gives more preference to off-page optimization. It is best to carefullly do on-page optimization and make sure your keyword density does not go overboard.

Among various on-page optimization factors, TITLE is the most important one. If your keywords are listed in the TITLE then you will get higher rankings on both Google and Bing.

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The original thread raised useful, still-relevant points. was right to suggest diversifying beyond Google; a few clicks from Bing can convert well in many verticals. Several replies — notably and — correctly flagged spam risks, and ’s image-CTR observation is worth repeating given how visual search has evolved. The advice below updates the quick rules-of-thumb from 2009 into practical, verifiable steps for modern Bing SEO.

Make on-page signals unambiguous. Title tags remain one of the strongest signals Bing uses, but Bing may rewrite titles if the supplied title is weak or inconsistent with page context; concise, accurate titles and useful meta descriptions for higher CTR help visibility. Structured data (Schema.org/JSON‑LD) is supported and should be validated in Bing Webmaster Tools so rich features can be surfaced. See Bing’s guidance on title selection and structured‑data support: How Bing chooses page titles and JSON‑LD support in Bing Webmaster Tools. (blogs.bing.com)

Fix indexation and technical issues first. Verification in Bing Webmaster Tools, submitting XML sitemaps (or referencing them in robots.txt), and enabling IndexNow for faster propagation are practical, low-effort wins. Use the URL Inspection, Site Scan and sitemap reports to catch crawl errors, duplicate titles, or missing metadata. See Bing’s recent Webmaster Tools guidance for setup and IndexNow. Start with Bing Webmaster Tools and IndexNow. (blogs.bing.com)

Avoid shortcuts; optimize images. Advice from and about link schemes still stands: Bing’s public guidance warns against link buying and spammy practices, and the disavow feature was retired as Bing leans on algorithmic filtering — manual manipulation can still risk delisting. Image signals matter more than they used to: Bing’s Image Graph and image data feeds mean descriptive filenames, alt text, context, and image metadata improve visibility and CTR (which often helps conversions as noted). References: Bing’s disavow update and the Image Graph discussion. Disavow removal and “things to avoid” · The Image Graph and image indexing. (blogs.bing.com)

Checklist summary: keep titles tight and unique, add Schema/JSON‑LD and validate it, verify and submit sitemaps + enable IndexNow, focus on content quality and a few high‑quality links, and optimize image metadata. These steps modernize the thread’s original tips while addressing the spam/payment risks discussed by forum members.

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Member Avatar for goldenpro

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Member Avatar for Nichetraffic

I must say I agree with you. Although Google has the lions share of search engine traffic, I find that traffic from bing converts at rates comparable to traffic from Google

Unfortunately I think Bing is more susceptible to spam than Google is.

Thanks for the post though, very useful

Member Avatar for mackone

Bing and Yahoo are also much more susceptible to link schemes like link buying, comment spam, and others. Questionable tactics are much more likely to improve ranking on bing or yahoo, but the risk of Google penalty is seldom worth it.

Member Avatar for InsightsDigital

As an analyst, I have noticed better conversion rates for second iter search engines in the category of Images. Many users have recognized that Bing Image results are more user friendly than Google. As this fact is becoming well known, I expect to see better CTRs.

Member Avatar for MktgRob

What I find amazing about this thread is that the initial post was a somewhat rambling mish mash of random thoughts that eventually led to 2 coherent replies that actually provided solid insight. Thank you InsightsDigital and Mackone for the thoughts.

Member Avatar for crohole

How about Exalead. That is a great Search Engine too. How do you think?

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