What would be a reason for hosting web sites on different IP blocks? I work for a web hosting company & do some SEO work for our company website. A client has asked for their web sites to be hosted on different IP blocks, and our tech guys are asking me why this matters.
I believe the client in question has a network of a few sites that interlink to one another. Why would they be concerned about being hosted on different the IP blocks? Is this because they want the links from within their network of sites to appear as outside links for a page rank boost? Or could they have done search engine spamming in the past and don't want the sites to be associated with one another?
Any reasons I am overlooking :?: