Member Avatar for acrylic

I read that "ebay" is one of the SEO "no-no" words.
I use it to build customer confidence on a shopping site.

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Dani AI

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This thread started in December 2005, so a short update helps: eBay’s rules and how search engines treat links have both changed since then. For sellers, the important point today is that eBay’s Links Policy forbids listing descriptions that send buyers off‑site and lists only a few permitted exceptions; noncompliant listings can be removed and account action may follow. (pages.ebay.com)

On the search side, the old “nofollow blocks everything” idea is out of date. Google now treats rel="nofollow" (and the newer rel="ugc" and rel="sponsored") as signals or “hints” rather than absolute commands, so those tags tell Google how you classify a link but don’t guarantee it will be ignored entirely. That doesn’t mean an eBay link would automatically help SEO — links that are autogenerated or repeated at massive scale (auction templates, identical seller links across millions of listings) tend to carry little to no ranking weight. (developers.google.com)

Practical takeaway (building on points from , , and ): don’t rely on an eBay “About” or profile link for long‑term backlink value. Use eBay features to build buyer trust (clear policies, returns, photos, store pages and seller feedback) and invest in editorial, niche‑relevant links, outreach, and well‑structured product pages on your own domain. If you must place a link on eBay, check the current Links Policy first and keep links only where eBay explicitly permits them. (pages.ebay.com)

Quick checklist: check eBay’s Links Policy before adding anything; keep listings free of off‑site URLs; use profile/store areas eBay permits; focus SEO effort on real editorial backlinks and site quality (HTTPS, schema, clear product pages). For enforcement questions, consult eBay Help or Seller Hub before risking a listing removal. (pages.ebay.com)

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Member Avatar for Dani

I never heard that before. I highly doubt it. What you probably heard and misinterpreted was that having a link from eBay to your site will not benefit your site any. For example, nearly every eBay auction links to an external site for some reason or another, and so the weight of all of these external links is devalued because they certainly can't be considered as a "vote" for these sites from eBay.com, itself.

Member Avatar for seo_expert

You can't link to an outside site from the item listings except from your About ME page...


If cought they can freeze your store or worse cancle your item listings...:(

Member Avatar for Dani

Oh, I never knew that. I'm not an eBay seller.

Member Avatar for jewboy

I am reasonably confident that a link from eBay will not give you any PR or anchor text benefit on the major engines.

Member Avatar for >shadow<

oh how i hate ebay...its all about the money for them now....im a former ebay member and im pretty sure i wont go back

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