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Is Google updates killing SEO Industry or giving opportunity to SEO industry to be more mature and explore improvement areas?

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Short take that builds on the thread: the updates didn’t kill SEO — they moved the industry away from tricks and toward repeatable, user-centered work. Several posters here already hit that theme: and emphasize quality, calls out natural linking, and notes SEO is ongoing. Google’s current public guidance (the Search Essentials) makes the same point: follow technical basics, avoid spammy tricks, and write for people first. (developers.google.com)

Concrete priorities to act on now (do these before chasing short-term ranking tweaks):

  • People-first content that answers user intent and adds unique value.
  • Technical foundations: crawlability, canonicalization, HTTPS, mobile-first rendering.
  • Page experience and Core Web Vitals (LCP, INP/FID, CLS) — measure and improve them. (developers.google.com)
  • Use structured data where it fits (prefer JSON‑LD) to help Search understand your content and enable rich features. (developers.google.com)

If rankings drop after an update: follow a calm checklist rather than guessing.

  1. Check Google Search Console for performance changes and any Manual Actions or indexing problems. Use those signals to prioritize fixes.
  2. Run a content audit: merge or improve thin pages, fix duplicate/low-value content, and align titles/headings with real user intent.
  3. Audit backlinks — remove or document any link-building that looks manipulative. Disavow only as a last resort and only after documented removal attempts. Also review Google’s spam guidance so you know which link practices to avoid. (developers.google.com)

Long view: treat updates as an arms‑race against low-quality tactics — a chance to focus on brand, UX, and measurable, repeatable SEO processes. That’s the maturity and others in this thread are pointing toward: less chasing shortcuts, more reliable, defensible value.

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Member Avatar for siyajoshi

Yes after Google upadate everyone saying seo dead but its not like that,you hvae to focus on Google Guide lines and can get a chance to grow.i think we should take this in postive way and move ahead by following all the update guidelines.It not like that all the site's rank get down but there is increment in rank of sites who followed all the guidelines of google.So take it as an opportunity and do seo in correct manner..:)

Member Avatar for pam7

SEO is becoming more difficult nowadyas with the latest updates of Google.Only naturl linking is exceptabale for the link building.

Member Avatar for merryclark

I beleive google updates are just making seo more and more streamlined and spamfree. Now it's matter of quality instead of quantity

Member Avatar for amurtaza123

I agree, Google now want to concentrate on Quality rather then of quality, I want to lern more about Google updates, Some one help me in this?

Member Avatar for maxmortin3

Yes, Google day by day update and making Seo difficult.

Member Avatar for seowright

Google updates will not kill seo industry. SEO is ongoing process and will never end, Google is updating now days to make search user friendly simply google wants that user get accurate and proper information for what they search.

Google saying via his all updates to do quality things except spamming, bulk submission and other black hat techniques to up the ranking of website. Google recently made lots of changes in its search setting to provide user what they actually want!

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