What is Reverse SEO and how does it work?

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Define: Reverse SEO: (n) reverse search engine optimization (reverse seo), reverse search engine optimisation (the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press) "the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." – Clinton Cimring, 2006

Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

..being better than the others.

Reverse SEO is based upon current societal trends. Many of your customers are likely to research your company on Google, Yahoo, or Bing before purchasing a product or service from you.

If you know how to do SEO, the you already know how to do it reversely. You can just do things in reverse. In the right SEO, we promote right? So in reverse SEO we usually do things to get rid of the site and banned it from Search Engines.

it has been very informative discussion i didn;t know about seo reverse too :)

How could someone demote page rankings of a site they do not own. Also, why would anyone ever want to demote their own site? Very interesting topic by the way.

Nowadays reverse SEO is used as one of the most effective strategies for minimizing the impact of bad publicity within the search engines organic listings. It requires brand monitoring etc...

How can the Reverse SEO Would be possible? It's all about the end result you get in the form of ranking, traffic etc. Once you get ranked in search engine, then just imagine its reverse process.

Reverse SEO is reducing the ranking or placement of results like negative press in a search engine by optimizing other pages for the same results.

And do you think that reverse seo would bring any bad effects to site optimization?

Reverse seo means removing others website from first pages of Google.

If you want to hide something from the INternet, you can always do the reverse SEO. Funny how you want to waste your time trying to ban a site or page online.

Reverse SEO is a technique that helps in decreasing the competitor's ranking and improve your own site’s ranking. It is an online reputation management (ORM) tool of SEO consultants who manage Online Reputation Management.

Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

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