Member Avatar for micheal.burns1

I heard a lot about profile linking i.e. Get registered on a particular site and post link in your profile. But if the sites are irrelevant ones but they all have good domain authority and High PR. I'm not sure whether to go for profile link building or not? And will such link building penalize the site from penguin updates?

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Quick summary (for and the thread): profile links can give visibility and referral clicks, but they’re weak as an SEO tactic by themselves and become risky when you build them en masse on unrelated sites or with keyword‑rich anchors. Google treats large-scale or paid/reciprocal linking aimed at manipulating rankings as link spam. See Google’s link‑spam guidance. (developers.google.com)

Why that matters today: Penguin was folded into Google’s core ranking systems and now generally devalues manipulative links in real time rather than only issuing periodic refreshes — but widespread unnatural linking can still cause loss of trust or manual action. Google announced Penguin’s change in 2016. (webmasters.googleblog.com) Also note that link attributes changed in 2019: rel="sponsored" and rel="ugc" appeared and nofollow is treated as a hint, so sites and publishers have clearer ways to mark paid/UGC links. Google explained the change. (developers.google.com)

Practical checklist (actionable):

  • Prefer profiles on relevant, active communities (real users > raw Domain Authority).
  • Use branded or URL anchor text instead of exact‑match commercial anchors.
  • Verify whether the profile link is follow/dofollow (inspect the anchor’s rel or view page source). Quick one‑liner to locate profile anchors:
    curl -sL 'https://site.example/user/yourprofile' | grep -i '<a ' | grep 'yourdomain.com' -m1
  • Treat profile links primarily as referral/branding channels; don’t expect them to replace editorial backlinks.

If you already have lots of profile links and fear issues: audit your backlink profile (Search Console + an external crawler), check Search Console for a manual action, try outreach/removals, and use Google’s Disavow tool only as a last resort per Google’s directions. ()

Tie‑back to the thread: is right that profiles are a common source of one‑way links, but and ’s emphasis on niche relevance and real engagement is the safer way to use profiles — make profiles useful (complete, active, link to helpful resources) so they drive real visitors rather than being a mass link‑building checkbox.

Recommended Answers

All 17 Replies

Member Avatar for juanbeach

Profile link building is the best strategy for getting more traffics and quality back links.

Member Avatar for getmused

Choose sites that have the same niche with your site so Google will not consider your backlinks as spams.

Member Avatar for android45

Profile link building in high page rank & domain authority sites will be very useful in getting quality backlinks to our website.

Member Avatar for audrey110

profile link one the way to get backlink but you have make sure it cache or not because profiles are often not crawled by Bots...

Member Avatar for ptduran

I did this sometimes back and was very helpful but not sure how this works now. If it works now..then you are really lucky son of a gun ;) you've more websites to create profile. But do check again with other gurus as well..because google might change anything anytime!!

Member Avatar for analyzea

There is no matter about relivency here in profile linking because in author bio the nature of link may be any thing so that this provide the strong backlinking

Member Avatar for seoapprentice

Do you mean the homepage in your profile?

Member Avatar for dukee00

There is no need to relivancy in profile linking due to relaxtation about this in author bio there could be any information so that provide the strong back link

Member Avatar for sherlynjames

How to do Profile Linking???

Member Avatar for RayKersten

Profile linking is one of the ways by which you can link back to your site. It involves adding your website URLs to the personal, professional, or business profiles that you create on various websites. You can sign up as a user or member on forums, social media sites, and other kinds of membership sites.

Member Avatar for micheal.burns1

: Yup!! only my homepage.
: One way links are always good... its immaterial whether they are related or non related site.

Member Avatar for Sachinkh

This is a good way to generate traffic.

Member Avatar for smithandrea601

link building, blog commenting, article submission, directory submission and social bookmarking will do. You really have to work on it before you get the 1st page of google search. For link building you have to build quality backlinks.

Another thing would be you have to optimize your website specially the he H1 tags, Title tags, meta tags. Also make sure that your website has a good and quality content.

thank you,

Member Avatar for johntracks

very good discussion so far. I would like to add some tiny points not to ignore in light of Google guideline. For onpage Title and Alt tags are important, Description and H1 are not weighted by Google.

We also have to focus to put value for the customers in our marketing process and we have to work on this thought as well. This is must to be different.

Member Avatar for Steve Biztech

The search engines like it when links to a site come from another site that deals with usually the same topic, where the content on the first website complements the content on the second website, and vice versa.

Member Avatar for sharma.gaurav

It is one of easiest way to get backlinks, but fact is backlink count quality only when your profile is highly popular, otherwise it is not going to help much in SEO

Member Avatar for micheal.burns1

: how to make your profile highly popular?

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