In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
A number of companies that had moved their digital marketing strategies from search to social are now shifting to search. A major reason is that the outcome of the social media was not as expected. As per the Monetates study, online searches were the major contributor to e-commerce web-traffic and sales, accounting for 31.43% of sales traffic. However, e-mail and social media accounted for only 2.82 and 1.55% of the total e-commerce traffic.