Member Avatar for avinashrana

Hi All,

i am new in this forum, i want to know that what is viral marketing.

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— the replies from , and already point to the basic idea. The note below turns that into a short, practical starter kit: concrete steps to try, the key metric to watch, and common traps to avoid.

Start with one clear goal (signups, referrals, purchases) and a narrow audience. Design an asset that either helps people do something useful or sparks a clear, appropriate emotion. Make sharing as fast as possible: reduce steps, provide pre‑filled copy or links, and give a simple reason for people to pass it on. Seed in small batches, measure, then scale the versions that get the best organic pickup.

Measure everything that touches sharing. The single most useful metric for viral growth is the viral coefficient (K = invites per user * conversion rate); if K > 1 you get compounding growth. Also track share rate (shares per view), conversion of referred traffic, retention of referred users, and cost per acquisition. Use referral tokens and UTM parameters so analytics tie shares to outcomes — see Google’s guide on campaign tracking for reliable setup (). For the math behind viral growth see K-factor (marketing).

Watch legal and reputational limits: unsolicited pushes, deceptive incentives, or fake engagement can create regulatory trouble and lasting brand damage (CAN-SPAM/CASL/GDPR issues). Don’t treat a viral spike as a strategy by itself — focus on product fit so referrals keep converting. Run quick A/B tests, measure K, iterate on the creative and the funnel, and scale only what reliably improves the metrics above.

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Member Avatar for cmills83

Getting people to pass along your message voluntarily, mostly through like social networking websites. Another example would be a company making a funny YouTube video and people sending it to their friends raising brand awareness for that company.

Member Avatar for Dani

Viral marketing is when your site gets promoted exponentially across the web without you having to pay dollar for dollar for each individual visitor you get. For example, word of mouth marketing is the most common form of viral marketing ... people tell people, those people tell people, and the buzz grows exponentially (similar to the way a virus attacks your body).

Member Avatar for DavidB

Setting up an e-mail service using your domain is another example of viral marketing. You would set it up so that all outgoing e-mails have a tagline at the bottom mentioning your product, website, or service. Hotmail, Yahoo!, etc do this. As people sign up for your e-mail service, and send e-mails to their contacts, they all do advertising for you. In turn, their contacts notice the message at the bottom of the e-mails they have received, and then sign up for your e-mail service too. And on it goes, growing exponentially (in theory).

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