Member Avatar for Prasanth Kps

what is the use of PREMIUM account of google analytics? Is that any extra work or future avilablity over der?

  • 6 Contributors
  • 5 Replies
  • 404 Views
  • 2 Days Discussion Span
  • Latest Post Latest Post by KristinaRoy

Dani AI

Generated

Short answer for : the "Premium" product you asked about was the paid, enterprise tier of Google Analytics (later sold as Analytics 360 inside Google Marketing Platform). It’s designed for large sites that need guaranteed SLAs, enterprise support, unsampled/enterprise-level analysis, larger quotas and admin controls — not for exposing your backlink data to competitors. Account and data-sharing settings remain under your control. (blog.google)

A quick timeline and modern context: Google merged the paid suite into Google Marketing Platform and updated the Analytics 360 product as GA4 rolled out. At the same time Google opened some formerly-360-only capabilities (notably raw BigQuery export for GA4 properties), while keeping other enterprise features (roll-up/sub-properties, higher limits, custom roles, SLAs) for 360 customers. If you’re reading old comparisons (2014–2018), double-check them against current GA4/Analytics 360 docs. (blog.google)

About accuracy and blockers: is right that client-side JS tagging can be blocked by ad/content blockers, so Google Analytics won’t see 100% of visits. Server logs are robust for raw hits, but they usually lack marketing metadata (UTMs, consolidated user IDs, cross-device attribution) without additional work. A common compromise is server-side tagging or Measurement Protocol + BigQuery workflows to recover blocked hits and avoid sampling — but this requires engineering and cost planning. (simoahava.com)

Practical checklist before considering a paid tier:

  • Audit current pain points: sampling, data freshness, quota limits, access control.
  • Try GA4 + BigQuery export (estimate BigQuery costs) to see if free tooling solves issues.
  • Measure how much traffic is blocked (adblock share) before investing in server-side fixes.
  • If you need guaranteed SLAs, roll-ups, or custom user roles at scale, contact a Google sales rep/partner to get a current 360 feature/pricing proposal. (blog.google)

A few posts here point in helpful directions: ’s privacy concern is understandable but not how Premium worked; ’s comparison is a useful start — just verify features against the GA4/360 docs above before deciding.

Recommended Answers

All 5 Replies

Member Avatar for brianwebster

I am not sure but I heard from one of my friend that they dont disclose your backlinks and let others to analyze your website to competitors.

Member Avatar for almostbob

more detail, more configurable

still blocked by anti malware as a third party script ~50% reliable
your own server logs are the only reliable source of information

Edited by almostbob
Member Avatar for James_28

Yes, I guess so.

Member Avatar for KristinaRoy

Thanks sandeepmalviy to share comparison between Premium vs. Standard account.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.