Member Avatar for andrew684

A week ago i found a word "retargeting", is this any new digital marketing trend? Pls share your ideas.

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Dani AI

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The posts by , , , and give a good primer. The notes below expand into practical, implementation-focused points that are often missing from basic definitions — how lists are built, how to design creatives and windows, and what to measure.

Audience design and tagging: multiple, behavior‑based lists perform best — broad site visitors, category/product viewers, add‑to‑cart users, and checkout abandoners. A tracking tag (or server‑side tag) plus a tag manager simplifies deployment and troubleshooting, and hashed CRM lists cover logged‑in users. Match lookback windows to buying cycles (short for low‑ticket, longer for considered purchases) and always maintain an exclusion list for recent converters.

Creative, sequencing and frequency: map creatives to intent rather than repeating the same banner. For example: soft reminders for casual visitors, product‑specific or dynamic ads for cart abandoners, then a targeted offer if the user remains inactive. Cap impressions per user and use sequential messaging (reminder → social proof → offer) to reduce fatigue. ’s Amazon example illustrates why dynamic product feeds often drive the highest ROAS for ecommerce.

Measurement and controls: rely on view‑through and assisted‑conversion metrics, not just last‑click. Run a holdout/control group when possible to measure incremental lift. Track frequency, CTR, conversion rate and cost per acquisition by segment before scaling.

Privacy, reliability and scope: expect cookie and cross‑device limits and ad‑blocking; server‑side lists and platform integrations reduce signal loss. Comply with local privacy rules (consent, opt‑outs, data deletion). Retargeting is most visible in ecommerce but also works well for lead nurturing, content re‑engagement and event promotion.

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Member Avatar for Dani

No, it's not new. It's existed for a long time, and then a few years ago Google reinvented it with the word 'remarketing'. Basically it's an ad campaign that targets people who have already been to your site.

For example, suppose someone visits Hotels.com. A cookie is placed on their web browser to indicate they've been to hotels.com, and now, for the next few weeks, wherever they go on the web, someone is trying to sell them a trip because it's now known they're in the market to travel somewhere.

We use AdWords remarketing here on DaniWeb. Once you visit a section of the site (say, the C++ forum), we'll keep showing you ads wherever you happen to be on the web to invite you back to join our Software Development community.

Member Avatar for poojabatra244

Retargeting ads: It is a way for businesses to advertise to you after you visit their website or open their email.This method works by using banner ads and other methods of advertising to continually market a product or company to the potential customer in the hope that they will eventually make a purchase.

Edited by happygeek because: spam deleted
Member Avatar for mindstreak

Retargeting is a technique which is used to display ads for the visitors who has already visited its website.For eg, if a person checks out some shoes in amazon and closes the website without any purchase then that person's cookies will be tracked and when that person visits some other website , then the shoe ads which he had been checking out in amazon will be displaying in another website.This is mainly done so as to increase the sales conversion of the website.

Member Avatar for sofhiathomas

Retargeting is a new technique to remind visitors about your site, through advertisements even when they visit other websites. This effective method enables a javascript snippet called a targeting tag which tracks visitors of a particular site through cookies.

Member Avatar for jobtardis

Retargeting is fully used to ecommerce related website at google adwords.

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