Member Avatar for mybids

it is major question how much seo will change in 2014, i think focus will be on much more in SMO and twitter will play important role in 2014 SEO

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A lot of useful viewpoints appear in this thread. and highlight social distribution; called out Hummingbird-style semantic search; pushed local signals; and debated PPC vs organic; and reminded the group that SEO is not going away. Rather than betting on any single “major” change, the most practical posture for 2014 is to build processes that survive algorithm tweaks: content that satisfies intent, technical hygiene, measured distribution, and repeatable audits.

Practical, repeatable priorities:

  • Map queries to intent and build a small set of cornerstone pages that fully answer those intents (not just a list of keywords).
  • Fix technical basics monthly: mobile usability, site speed, crawlability, canonicalization and schema for key entities (Organization, LocalBusiness, Article).
  • Use social channels as distribution for linkable assets (data, tools, long-form guides), not as a direct replacement for link acquisition.
  • Keep local listings consistent (NAP), and protect high-value referral funnels with clear metadata and social cards.

A quick example for better social previews (add to <head>):

<meta property="og:title" content="Page title" />
<meta property="og:description" content="One-line summary that matches page intent" />
<meta property="og:image" content="https://example.com/image.jpg" />
<meta name="twitter:card" content="summary_large_image" />

Troubleshooting and measurement: use Search Console for crawl errors and manual actions, analytics for traffic and conversion trends, and a backlink audit to spot manipulative links. When rankings fall, first check crawl/indexing and recent site changes, then content relevance and user metrics. Avoid chasing one signal; rely on a short cycle of create → distribute → measure → iterate. That approach answers the varied points raised by , and others while keeping the site resilient to future updates.

Recommended Answers

All 21 Replies

Member Avatar for chrisgaza

prophets of doom have been there in seo since 101. as long as people are looking for things online, seo will always be alive and kicking

commented: exactly +0
Member Avatar for OC Limo

I have no idea about it.SMO always play most important role in ranking.Now we just wait what are changes in 2014.

Member Avatar for luvseo

I think social media activities and blog posting will play more important role in 2014

commented: i agree, social signals +0
Member Avatar for Member #1093894

Most likley alot since Hummingbird will take full effect in 2014. Plus there will always be SEO updates from Google. But then again like chrisgaza said " prophets of doom have been there in seo since 101. as long as people are looking for things online, seo will always be alive and kicking"

Edited by Member #1093894 because: mis typed sentance
Member Avatar for canadafred

You'll likely see localize search improving. Social media will play a more important role in acrediting local business listings. Google+ will be vital in the scheme of evolving these things but Facebook triggers will be basically non-existent in Google results.

If I was to predict anything at all search related it would be that Google will experience a bit of trouble internationally as a result of ongoing Snowden revelations. But they won't be alone. Microsoft, Facebook and Apple will suffer a bit from that internationally too.

Edited by canadafred because: clarification and correction
commented: mobile also , fully agree with you +0
Member Avatar for diggdirectory

Ya it is really going to be intresting i guess there will major changes smo
now search engine is more dependable on social media sites becouse social media sites are lots of visiters and new content

Edited by happygeek because: spam deleted
Member Avatar for mayaestat

I thinks Pay per Click takes the place of SEO in 2014.

commented: clearly, this is the only way that google earn money! +0
Member Avatar for jesusbond

I don't think that PPC can take place of SEO in 2014 bcz PPC based on paid marketing which is to costly, whereas SEO is a organic marketing.. May be in upcoming months Google will do some updates and algorithm but I don't think through those updates a white hat SEO will be effected

commented: makes no sense... remember google dont earn from seo... +0
Member Avatar for mildred2013

seo is here to stay, social media is just another cog in your overal seo strategy

Member Avatar for jesusbond

Yes I agree with mildred2013 comment that is : seo is here to stay, social media is just another cog in your overal seo strategy. Now a days normally SEO guys are also performing SMO activites which is a plus point and really beneficial for a site. Through SEO we can get traffic from search engine which will take some time and with the help of SMO we can get direct traffic on our site which is beneficial to get organic rank

Member Avatar for vikram.chauhan.775823

SMO is a another way of promoting the website or generating traffic and seo is used for incrasing backlinks.

Member Avatar for LibbyWarner

Social media will surely play an important role in promoting any website but things would not be much different from 2013, you should be using unique content all the time and use as many different ways to get backlinks as possible and make sure that you do not build spam links. Quality Backlinks with quality content would still be the key to get good search engine rankings.

commented: fully agreed, not through link building, but social signals +0
Member Avatar for saibaba123

There may be some changes in SEO but I think SEO will play important role in 2014.

Member Avatar for era27

In 2014 more focus is given on Quality of the content not on the quantity of the content.

commented: i think content will slip, as its too easy to be spun +0
Member Avatar for pravienraj

It may based on SMO and Mobile apps

Member Avatar for vikram.chauhan.775823

Social media is used for increasing traffic.

Member Avatar for GrowFastDigital

Social media is best to increase the trrafic . But for SEO i think Blog posting play the most rols. So 2014 will be the real output of Hummingbird and Experts will be more aggresive to follow it.

Member Avatar for GrowFastDigital

social media activities and other useful seo activities also play a very important role in that,mainly for 2014 social media activities is the jackpot

Member Avatar for anshuera

I think blog posting and commenting and article submission play important role in SEO im morden era.

Member Avatar for mattylad

i think google are looking at it on a month by month basis rather than a yearly basis. Algorithms will get more and more tight, offering only the BEST results to users when they search

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