Member Avatar for bijutoha

Yes I'm too worry about this Update. Because my website still not responsive. Could anyone say something please, This 21st April Google Algorithm update will penalize non-mobile friendly websites?

I'm waiting for your valuable response.

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  • Latest Post Latest Post by advent_geek

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Short expert note: ’s concern was legitimate for sites with meaningful mobile traffic. As and noted, the April 2015 change targeted how pages render on phones, so impact is driven by the proportion of visits coming from mobile devices. Advice from and about fast workarounds is useful as a stopgap, and is correct that mobile-friendliness acts as a ranking factor for mobile SERPs — but it is one of several signals.

Practical triage (prioritise what moves the needle):

  • Measure current mobile share and identify top mobile landing pages in Analytics. If mobile visits are very small, schedule work; if not, prioritise fixes now.
  • Run device emulation plus at least two real-device checks for the site’s highest-traffic pages. Look for unreadable text, horizontal scrolling, tiny tap targets, or blocked content.
  • Check page-level mobile issues in Search Console’s Mobile Usability / reports to find concrete errors to fix.
  • Prioritise templates and top-converting pages for responsive fixes rather than changing low-traffic pages first.

Quick fixes vs long-term:

  • Temporary wrappers or “mobile-only” layers can rescue visibility fast (as mentioned in replies) but create maintenance overhead and possible indexing pitfalls. Treat them as interim.
  • Long-term solution is a responsive, mobile-first layout, plus attention to speed (image compression, caching, minified assets) and removal of mobile-incompatible elements like Flash.

Small, immediate technical items often overlooked:

<meta name="viewport" content="width=device-width, initial-scale=1">

Use fluid images, increase base font size, and enlarge tappable targets. After changes, monitor mobile impressions, clicks and conversions in Search Console and Analytics and iterate based on the pages that drive traffic and revenue.

Recommended Answers

All 8 Replies

Member Avatar for RyanKempe

Yes. For any searches made on a mobile phone or small device Google is going to give favor to websites that are responsive / show correctly.

This algo update will roll out on April 21st 2015

Member Avatar for austin11

Yes, Google latest algo is the risk for non responsive websites, so you must be aware of it and make your website responive..

Member Avatar for bijutoha

Thanks RyanKempe! After asking here I searched and found many information through this post. Mainly I saw there isn't any worryness recent on this update. I think when I've found .7% of visitors I got from mobile so it will take a time to affect my business in this movement.

Member Avatar for RyanKempe

Yes exactly. This algo update will only affect you if you have a large percentage of mobile traffic.

Member Avatar for daniwebfan2009

Another way to "mobilize" a website without fussing with PHP is here:

It's free, and temporary. (Emphasis on the temporary part). It's also my blog post, so if pointing to it is against the rules here, mods -- please feel free to remove this comment.

Member Avatar for bijutoha

Finally, This update has brought these..

1.Affects only search rankings on mobile devices
2.Affects search results in all languages globally
3.Applies to individual pages, not entire websites

comfirm them..

And thanks everyone specially daniwebfan2009 , almostbob and Rayn

Edited by bijutoha
commented: thanks for the conclusion =) +9
Member Avatar for advent_geek

Google Webmaster Central Blog says Mobile Friendly Design is one of the ranking factor for Mobile SERP Results, it won't only focus to rank. but it also one of the major factor for ranking.

Kind Regards

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