Member Avatar for jewelraz

Hello,

We want to rank <URL snipped> for this keyword : <link snipped>. Currently bedroom page is ranked for that keyword. How can we replace the old one with the new one? We don't want to get visitors with "Italian Furniture Store" on our bedroom page. We want them to land on our main domain. What strategy should we follow?

Edited by Dani because: SEO link snipped
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  • Latest Post Latest Post by James_51

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Brief strategic note that builds on what and started: changing which URL Google shows for a query is a mix of content relevance and signal consolidation. If the bedroom page should no longer be the canonical answer, treat this as a small migration project rather than just a copy-edit.

Choose one canonical destination and act decisively:

  • If the bedroom page can be retired, implement a permanent server-side 301 from that URL to the homepage to consolidate link equity and make the homepage the obvious target.
  • If the bedroom page must stay (product/UX reasons), reduce its relevance for that keyword and redirect ranking signals instead by strengthening internal links and anchor text that point the keyword to the homepage. Rel=canonical can be used when pages are duplicate or near-duplicate, but remember it is a hint, not a guarantee. Avoid temporary 302s when the intent is permanent consolidation; avoid using noindex unless the page should truly disappear from search results.

Small, practical examples (insert the real URLs):

<link rel="canonical" href="https://example.com/" />
# simple Apache redirect
Redirect 301 /bedroom-page/ https://example.com/

Operational checklist to finish and verify:

  • Use Search Console to confirm which queries map to which pages, then choose the destination URL.
  • Update the sitemap and submit for reindexing; use URL Inspection to request indexing after changes.
  • Monitor Search Console clicks/impressions and analytics for traffic shifts over several weeks.
  • If backlinks are sending the bedroom page traffic for that keyword, prefer a 301 to preserve value.
    Combine the technical consolidation above with the on-page quality work already suggested by and for best results.
Member Avatar for Piers Rollins

In order to change the landing page, you need to add new contents on the home page with the inclusion of targeted keywords. Also update the meta title, description, page title (H1), alt tags and meta keyword tags with targeted keywords. And remove the targeting keywords from bedroom page, if found necessarily.

Google and other search engines usually picks the landing page based on its suitability, so try to make the home page more suitable for it.

Member Avatar for James_51

Google now majorly focusing on quality contents and quality links. All SEO peoples should know this. After Humming bird update, Google has started given priority to website pages rather than home domain in which page contain an exact information about the query asked by the users. Hope you understand what I'm going to advise you.

Yes, If you need your home page to get indexed in Google's SERP snippet then you should add more unique content to your home page that must have your keyword and keyword related information and also in your title, description and body content too. Remember your keyword is less than 2 to 3% keyword density. This is identical way to get what kind of page appears in SERP's snippet.
Hope this helps.

Edited by James_51
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