Online shopping has changed quite a bit for products that people traditionally preferred to see in person. Jewelry is an interesting example because customers can now compare diamond shapes, metals, stone sizes, settings, and other specifications from a browser.
I was particularly interested in how customization tools let shoppers see different combinations before making a decision. For something such as a lab grown diamond tennis bracelet, being able to compare stone shapes and bracelet materials can make the research process much easier.
There is also an interesting technical side to this. Product configurators need to update images, pricing, inventory information, and product specifications without making the interface confusing. For developers working on e-commerce platforms, this seems like a good example of where front-end usability and back-end product data need to work together.
What are some other examples where product customization has made an online shopping experience significantly better?