Member Avatar for zesiranjha

Hi Everyone

Can anybody let me know what will be the correct answer?

  1. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
  2. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
  3. The number of times the keyword is used in the page description
  4. The number of times the keyword is used in the page title
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Several replies (notably , and ) described the old textbook view of “keyword density.” That definition was useful for measurement, but it’s not a ranking target you should chase today — Google’s own engineers say there’s no single “optimal” keyword density and their systems can understand a page’s topic without a fixed percentage. (developers.google.com)

Google also treats obvious repetition used to manipulate rankings as spam. Their spam policies list keyword-stuffing examples and warn that unnaturally repeating terms — or listing many keywords out of context — harms user experience and can trigger automated spam signals. The broader “helpful content” guidance likewise favors people-first content over pages written primarily for search engines. (developers.google.com)

Practical, up-to-date approach (simple workflow):

  1. Research intent and pick one clear topic and natural target phrasing.
  2. Draft the page for the reader first — explain, answer, and organize the topic.
  3. Edit with topical breadth: add related terms, synonyms and examples so the topic is well covered without forcing repeats.
  4. Use keyword-frequency tools only as an editorial QA: flag unnatural repetition and rewrite where it reads forced. Expert audits and case studies show this people-first, topical approach beats chasing a density metric. (blogs.perficient.com)

Troubleshooting notes: follow ’s instinct to make the copy sound normal — if it feels repetitive, reword. After major edits, monitor Search Console and engagement metrics rather than a percent number. Treat density as a diagnostic, not a ranking lever, and remove or rewrite pages that exist mainly to attract search engines.

Recommended Answers

All 11 Replies

Member Avatar for canadafred

Keyword density is generally considered the number of times a word appears on a web page divided by the total number of words (minus stop words) on the web page. The words can appear in paragraphs, captions, links, lists or headings.

Member Avatar for Webmastergrace

Hi Everyone

Can anybody let me know what will be the correct answer?

  1. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
  2. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
  3. The number of times the keyword is used in the page description
  4. The number of times the keyword is used in the page title

I think your 1st point is correct

Member Avatar for mafuz62

Keyword density is number of times a keyword or a keyword phrase, in proportion on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density.

Member Avatar for ADRIANEra

this is the way ,how much time the keywords are used in one articles,we called this is keywords density

Member Avatar for DanielMilstein

My advise would to use the keywords intelligently so that when you proofread your work, it shouldn't look that you are repeating it again and again.. if it looks normal to you it will appear normal to anybody and any SE!

Member Avatar for seoasia

Keyword Density is the total percentage of keywords appear on web page to the total number of words on that web page. Many believe that Keyword density should me 3 to 5% of the page.

Member Avatar for jemsrav

Keyword density is the percentage of time a keyword appear on a website content.It is found in your page content among all other content. For example If you have one website with 150 words including Title and advertise you have keyword that is on the page 2 times, your keyword density is 2%. These is call keyword density. SEO expert consider maximum 1to3% keyword density.

Member Avatar for DanielMilstein

Hi Everyone

Can anybody let me know what will be the correct answer?

  1. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
  2. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
  3. The number of times the keyword is used in the page description
  4. The number of times the keyword is used in the page title

I have been working for my own sites for over 5 years now.. Honestly I have never cared about the Density. I have been doing fairly well for myself.. For me the keyword density is simply what ever look or sounds good to me.. If I feel it is getting too repetitive, I immediately change it!

Member Avatar for andysmth

Keyword density is a combination of the number of times a keyword or phrase, in relation to other words on a webpage. The more often the term relative to the total number recorded on page words, the greater the overall keyword density. The more often that other words are displayed, the lower the percentage of keywords that are in a lighter keyword density.

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Member Avatar for aaronaddy

Number of time's we repeat a keyword, this is called keyword density. we use a keyword in the paragraph maximum 3 to 5 time's normally.

Member Avatar for trishia

Keyword density is generally considered the number of times a word appears on a web page divided by the total number of words (minus stop words) on the web page. The words can appear in paragraphs, captions, links, lists or headings.

In addtition to this, keyword density can be easily done if you will just put at least a maximum keywords of 5 per pages. 5 is the maximum you could get to avoid keyword stuffing.

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