<h1><h2> and <b> tags

[shineindia]

use <h1> <h2> and bold tags in keywords . Use it properly, not use in exact keywords use before one or two words before keyword and close it after one or two words. mention the heading tags with normal font and display in css. hope this ll help to increse the weightage

[stymiee]

Making headers and bold tags look like regular text with CSS is a black hat technique and will get you banned from the SERPs if you get caught. Use these tags as they were meant to be used and you will do just fine.

[shineindia]

tricky usage in the content manipulation is proper.. never get caught by the SERPs ..

[stymiee]

tricky usage in the content manipulation is proper.. never get caught by the SERPs ..

Tricky usage is never proper and against the terms of service of every search engine. Plus it doesn't matter if the search engine catches you. A competitor can report you and you'll get banned all the same.

[shineindia]

yea i agree.... not in an argument ... but still there a lot of tricky things .... i would like to know some tacticz.. can u help me ?

[stymiee]

You don't need tactics. You just need to do very basic things:

What would be a good SEO strategy?

Before you write one line of code:

• Do keyword research to determine what keywords you want to target

While constructing your website you should do the following:

• Use markup to indicate the content of your site
  • Optimize your &lt;title&gt; tags on each page to contain 1 - 3 keywords
  • Create unique Meta Tags for each page
  • Use header tags appropriately (H1 &gt; H2 &gt; H3)
  • Use &lt;strong&gt; and &lt;em&gt; tags if appropriate
• Optimize your URLs
  • Use Search Engine Friendly URLs (for dynamic sites)
  • Use keywords in your domain (http://www.keyword1.com/)
  • Use keywords in your URL (http://www.example.com/keyword2/keyword3.html)
  • Use dashes instead of underscores to separate words in your URLs (keyword2-keyword3.html)
• Optimize your content
  • Use keywords liberally yet appropriately throughout each page
  • Have unique content
  • Have quality content
• Use search engine friendly design
  • Create a human sitemap
  • Do not use inaccessible site navigation (JavaScript menus)
  • Minimized outbound links
  • Kept your pages under 100K in size
• Design the navigational structure of the site to channel PR to main pages (especially the homepage)
• Create a page that encourages webmasters to link to your site
  • Provide them the relevant HTML to create their link to you
  • Provide them with any images you may want them to use (although text links are better)
• Make sure your website is complete before launching it

Immediately after launching your site you should do the following:

• Submit your site to all major search engines
  • Google (Use a Google SiteMap)
  • Yahoo (Use the page list option)
  • MSN
  • Ask (Finds your site via incomming links)
• Submit your site to all free directories
  • DMOZ (also powers Google Directory)
  • JoeAnt
• Submit your site to relevant directories
  • Find more at ISEDB
• Begin a link building campaign (attempting to get keywords in the link anchor text)
  • Put a link to your website in your forum signatures
  • Reply to relevant blog posts (Don't spam please)
  • Submit articles to relevant websites

If you will pay to promote your website:

• Submit your site to pay directories
  • Yahoo
  • GoGuides
• Purchase text links from high PR (Pagerank) sites related to your site

Finally, as part of an ongoing strategy:

• Continually update your website will quality, unique content
• Continually seek free links preferably from sites in your genre

Do NOT do the following:

• Make an all Flash website (without an HTML alternative)
• Use JavaScript for navigation
• Spam other websites for incomming links
• Launch your site before it is done
• Use duplicate content
  • Point several domains to one site without using a 301 redirect
• Use markup inappropiately
  • Style &lt;H&gt;eader tags to look like regular text
  • Hide content using 'display: hidden' (for the sake of hiding text)
• Use other "black hat" techniques (unless you accept the risk - Banning)
  • Doorway/Landing pages
  • Cloaking
  • Hidden text
  • Keyword stuffing

Additional Tips:

• Usable and accessible sites tend to be search engine friendly by their very nature
• Be patient! High rankings don't happen overnight
• Don't obsess with any one search engine. They are all worth your attention.

In other words you have SEO in mind before you start your website. And only submit once you have a complete website.

[findinforums]

very good post stymiee! very informative

[stymiee]

I'm always trying to keep SEO simple and understandable so everyone can benefit from it. :)

[shineindia]

Thanks for the information. can i use keywords in image alt tag, table title tag and link title tag.

[stymiee]

Sure. But don't expect to see any changes in your rankings. Thanks to keyword stuff they have virtually no SEO value any more. A better idea would be to use those for what they were meant to be used for: accessibility and usability.

[shineindia]

Thanks, Would like to know, if i am using heading tags can i apply style to <h1> and <h2>. The style will not be as default text. Is there any badmarks if i am using style to <Heading> tags ?

[stymiee]

Styling header tags is certainly acceptable. After all, it is important to have them match your site. The only time styling them is bad is if you make them look like regular text.

[shineindia]

okay nice, if any other tips please inform me , Thanks for your nice helps

[guybrush]

a related question.
which tag is better for SEs - <b> or <strong>?

[stymiee]

Matt Cutts said <b> is slightly better then <strong>