Member Avatar for cmills83

My content is good, internal linking is good, overall my site ranks well on msn, okay on yahoo, but I noticed once I put a few links from some ads I posted it went from not found in the top 1000 on google to #3 for some key phrases. Anyways I want to learn more about backlinking and external linking. I know the basics as I worked for an seo company but I really only have experience with the internal seo, so let me know what some good resources are for guidelines, etc of backlinking and external linking and how it affects seo. Thanks!

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  • Latest Post Latest Post by stymiee

Dani AI

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saw a big move after adding a few external links — that can happen, but it is rarely just about count. As hinted, each backlink is judged by multiple signals: the linking page's topical relevance and authority, where the link sits on the page (in-body editorial links usually carry more weight than footers or sitewide widgets), the anchor text and surrounding content, and whether the link is editorial or paid/reciprocal.

Quick audit and practical next steps you can run now:

  • Check your incoming links in Google Search Console and a third‑party tool to see who links to you and which pages they use as anchors.
  • Inspect linking pages for relevance and placement (main content vs sidebar/footer) and whether links are nofollow/sponsored/ugc.
  • Prioritize earning contextual editorial links from relevant sites and diversify anchor text (branded + natural phrases).
  • Avoid large-scale link exchanges or buying links without disclosure; if you do pay for placement, mark them appropriately (rel="sponsored") and prefer nofollow when required.
  • Use the disavow tool only after attempting removal and when links are clearly toxic.

The guide pointed to is a fine starting point. For policy and risks around manipulative or paid links, consult Google’s link schemes guidance, and for practical tactics and outreach workflows see Moz’s link‑building primer.


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Member Avatar for Candy_ME

Chk this . This would guide you in building links.

Member Avatar for cmills83

awsome, just what i was looking for. thanks! quick question: is a backlink viewed by search engines differently depending on what page it is on? Let's say you link one of your sites from the homepage but your back link is on an inside page of the other site, does one site benefit more from this backlink?

Member Avatar for stymiee

Yes. Each link is judged by many factors and the strength of each page varies. Home pages tend to be better in general but not always. Inner pages can be, and often are, just as good or better.

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