Another gem from B.L. Ochman on SocialMediaToday.com. Based on experiences of her own, B.L. identified these three screw-ups that she has first hand experience with that could damage your brand. What do you think? I tend to agree.
- Start a Twitter account and then don't Tweet
- Don't track your social media activities with monitoring tools
- Start a social media program but do not alert the rest of the company