Yes, almost every single business out there wants to start a social media outreach, but I do wonder, from a marketing standpoint, which objectives are you trying to measure or answer with a social media campaign? IS it engagement? Or does having a Facebook page increase brick n mortal sales? It depends by business but I do wonder.
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Aside from Reputation Management (which is a huge reason why businesses get involved with social media) i think the main marketing objectives companies seek are A) additional avenues for promoting time-sensitive material; B) SEO/Link-baiting; C) Branding
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