Search engine optimization is the procedure to improve your website visibility in search engine result pages. There are two optimization techniques use for promoting your business:1. On page Optimization 2. Off Page Optimization
It is the process of affecting the visibility of a website or a web page in a serach engine " natural " or unpaid search results. There are two types of Seo On page Seo, Off page Seo.
Both plays a very important role in Seo. The main purpose of Seo is promoting the site to increase the number of back links or inbound links as well as increase in page rank.