I heard about the cross linking, but what is the use of it???
whether it will be useful for link building???
If any of you know about that, kindly share to us.
Cross linking is nothing but site a link to site b. But both these sites be owned by same person or such sites that both the person want to share with each other that is relevant. Generally people do cross linking when they have the huge amount of content to share then by linking from one page to other they allow visitor to get the complete detail for the same topic or relevant topic.
Cross linking allows you to put your link on another site and then you put that site's link on your website. Some use it when one has multiple sites and they want to cross feed them with the same traffic. It used to be a good tactic for getting more visitors. But, correct me if I'm wrong, more recently, it can be viewed as a negative tactic or as someone else mentioned, black hat SEO.
Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person. It is used to increase the link popularity of the website.
Too often people tend to use cross linking by putting a link to the same sites on every page. this dilutes the quality of the link, and will appear questionable to the search engines. Therefore, suggested to avoid.
Furthermore, people use to create the 'link ring', where several sites are cross linked to each other, with no other sites linked into the ring they create. Search engines will penalize such cross linking.