Member Avatar for ankitnajpal

I heard about the cross linking, but what is the use of it???
whether it will be useful for link building???
If any of you know about that, kindly share to us.

Edited by happygeek because: spammy thread closed for business
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Several replies in this thread raise the common pros and cons of cross‑linking (for example , , , and the cautionary notes from and ). The short note below avoids repeating basic definitions and instead gives an up‑to‑date, practical checklist for using cross‑links safely and for auditing existing cross‑linking between sites.

Quick rules to follow (safe, modern practice)

  • Treat any cross‑link like an editorial recommendation: it must help the reader, not just manipulate rank.
  • For commercial or paid links, mark them with the appropriate rel attribute (Google now prefers rel="sponsored"; use rel="ugc" for user‑generated links; rel="nofollow" remains acceptable when appropriate).
  • Examples:
    <a href="https://partner.example.com" rel="sponsored">Partner</a>
<a href="https://forum.example.com/post" rel="ugc">Forum post</a>
<a href="https://example.com/resource" rel="nofollow">Resource</a>

    These rel attributes are Google's current guidance and are treated as signals (hints) about the link’s nature. (developers.google.com)

A compact audit checklist (practical steps)

  1. Export the Links report from Google Search Console and sort by Top linking sites; look for repeat linking domains and sitewide/footer links. ()
  2. Flag patterns: many links from the same domain, identical anchor text across many pages, or triangular/link‑wheel patterns. These are the footprints Google looks for. (developers.google.com)
  3. Fix strategy: ask for removals first; if that fails and links are clearly manipulative, use the Disavow tool only as a last resort (after documentation). (developers.google.com)

Practical policy to adopt

  • Keep reciprocal links sparse and contextual (partner pages, clear co‑marketing pages, or useful integrations are fine).
  • Avoid sitewide reciprocal footers or automated link networks; diversify anchor text and prefer one‑way editorial links.
  • Monitor Search Console for manual actions and export backlink samples regularly so historical problems are visible. These steps balance the legitimate use cases mentioned earlier in the thread with the real risks of link schemes and sitewide link abuse. (developers.google.com)

(If the thread needs a checklist for a specific set of domains — inventory, sample exports, and an example disavow format — that can be provided separately.)

Recommended Answers

All 14 Replies

Member Avatar for prcys

I heard about the cross linking, but what is the use of it???
whether it will be useful for link building???
If any of you know about that, kindly share to us.

Cross linking is nothing but site a link to site b. But both these sites be owned by same person or such sites that both the person want to share with each other that is relevant. Generally people do cross linking when they have the huge amount of content to share then by linking from one page to other they allow visitor to get the complete detail for the same topic or relevant topic.

Member Avatar for RachEv

This is great if you already have a sister that with good PR. Some of that PR can follow to the other site.

Member Avatar for Dani

Cross linking is just a term used to describe linking between domain names.

Member Avatar for motik

it is providing of cross-referencing links of a website pages

Member Avatar for nanvymaben

I didn't have any idea about this, I have come to know from here that what is cross linking. I need to get some useful details regarding this.

commented: what a pointless post -3
Member Avatar for Jessica1234

Cross Linking is a strategy of Black Hat SEO. It is used to get number of backlinks violating the rules. therefore, it is inequitable to use.

Member Avatar for Webmastergrace

Can you more explain about cross linking?

commented: yawn, already -3
Member Avatar for Coloradojaguar

Cross linking allows you to put your link on another site and then you put that site's link on your website. Some use it when one has multiple sites and they want to cross feed them with the same traffic. It used to be a good tactic for getting more visitors. But, correct me if I'm wrong, more recently, it can be viewed as a negative tactic or as someone else mentioned, black hat SEO.

Member Avatar for Jessica1234

hi,
Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person. It is used to increase the link popularity of the website.
Too often people tend to use cross linking by putting a link to the same sites on every page. this dilutes the quality of the link, and will appear questionable to the search engines. Therefore, suggested to avoid.
Furthermore, people use to create the 'link ring', where several sites are cross linked to each other, with no other sites linked into the ring they create. Search engines will penalize such cross linking.

Member Avatar for Jashandeep

Link between more then web site is known as cross linking.

Member Avatar for indusharma

cross linking is known as linking between two websites.

Member Avatar for salinajohnson

Link exchange, link building and cross linking are the terms used to create back links for OFF-Page SEO Tasks

Member Avatar for clarajames

I am not sure as I never heard this term before but I am feeling that it is like a Link exchange where reciprocal links are given.

commented: if you don't know, then don't reply... -3
Member Avatar for amilyjoe

Cross linking is a technique of black hat as it is used to make fool to google spider and bot and get unethical links. In cross linking one website link to other, other to third one and so on.

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