Member Avatar for williampritchar

I hope you all aware about the fact that - Its so hard to convince client to launch Facebook platform as marketing platform. Can any one help me to convince my client to utilize Facebook as marketing channel ?

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  • Latest Post Latest Post by Eric Love

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To help : convincing a client works best when you turn marketing claims into a short, measurable test. Rather than leaning on broad reach claims from or debating costs as did, present a compact, low‑risk experiment that answers the single business question the client cares about — will Facebook-driven activity produce measurable leads or sales?

Propose a pilot with four clear pieces: 1) objective and one KPI (for example, leads-per-week or cost-per-lead); 2) audience plan - use their customer list plus one tightly defined prospect segment; 3) creative and offer - one landing page and two ad variations to A/B test; 4) tracking - install the Facebook/Meta Pixel, add UTM tags, and map a conversion event so outcomes tie back to revenue. Keep the scope tight so results are unambiguous.

Measure and report weekly on the metrics your client understands: impressions/reach, CTR, CPC, conversion rate, cost per conversion, and revenue or ROAS. Use unique coupon codes, landing-page URLs, or phone numbers to capture offline sales. At test end show raw data, the math behind ROI, and a recommendation based on which audience/creative pair performed best.

Turn this into a one-page proposal (hypothesis, budget range, timeline, KPIs, deliverables) — a practical version of ’s documentation suggestion. If the client remains hesitant offer a small guaranteed pilot or a performance-linked fee so the financial risk is limited. Deliver clear, impartial proof and the conversation shifts from "if" to "how much and when."

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Member Avatar for <M/>

well try this:

"1 billion users = high chance of driving traffic"... just say that.

Member Avatar for jcarr

Awesome, I never thought to do that... Thanks for the tip...

Member Avatar for robert02

It seems a pretty old post, you can’t just say "1 billion users = high chance of driving traffic" now it takes a lot of effort to convince someone, to use facebook as a marketing platform, cause now you also have to pay facebook to gain quick results. So businessman are not willing to invest in it.

Member Avatar for James_28

I am very late i guess that it has been a year ago. And now its a very common trend to get business via social medias.

Member Avatar for monica_14

Show the documentation as an evidence and also talk mostly about the numbers of the budget, explain him more about why working with you helps his business!.

Member Avatar for Eric Love

Online networking is a gigantic method to build presentation and traffic for your business, make faithful clients, and produce leads and deals. Spoiler alert: Facebook remains King Social Network. It is the internet based life foundation of decision for most of advertisers — and in light of current circumstances.
Social advertisements enable you to reach much a greater amount of your group of spectators, frequently with ease. ... Facebook is by a wide margin the most well known spot for web based life promoting. Facebook is particularly prevalent for neighborhood promoters and is currently utilized by 62% of them—and in light of current circumstances.
A remarkable opposite: According to an ongoing study of advertisers, Facebook remains the absolute best online life showcasing stage out there. ... Here are nine reasons Facebook is the best online life showcasing apparatus: Facebook is the most mainstream informal community

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