I hope you all aware about the fact that - Its so hard to convince client to launch Facebook platform as marketing platform. Can any one help me to convince my client to utilize Facebook as marketing channel ?

well try this:

"1 billion users = high chance of driving traffic"... just say that.

Awesome, I never thought to do that... Thanks for the tip...

It seems a pretty old post, you can’t just say "1 billion users = high chance of driving traffic" now it takes a lot of effort to convince someone, to use facebook as a marketing platform, cause now you also have to pay facebook to gain quick results. So businessman are not willing to invest in it.

I am very late i guess that it has been a year ago. And now its a very common trend to get business via social medias.