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What are the new SEO topics in 2020?

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  • Latest Post Latest Post by priya-sharma

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Building on points from and about content quality and secure, mobile-friendly sites, here are a few important 2020 SEO topics that often went missing from early lists — with practical steps and troubleshooting notes you can apply right away.

Passage-level relevance: Google began surfacing useful passages from within long pages, so structure matters more than ever. Use clear, descriptive H2/H3 headings, short self-contained sections, and anchor links so a single page can rank for multiple distinct queries. If a section targets a different user intent, consider making it its own page instead of burying it in a giant article.

Core Web Vitals and speed: metrics like LCP (largest contentful paint), FID (first input delay) and CLS (cumulative layout shift) moved from “nice to have” to measurable ranking signals. Quick wins: serve optimized images (responsive sizes, modern formats), add width/height attributes, lazy-load noncritical media, reduce unused JavaScript, and use resource hints (preconnect, preload). Use Lighthouse and PageSpeed Insights to get lab and field data — fix the biggest offenders first.

JavaScript indexability and structured data: if your site relies on client-side rendering, validate what search engines actually see by comparing initial HTML to the rendered DOM. When possible, use server-side rendering or pre-rendering for critical content. Add JSON-LD schema for content types you publish (articles, products, FAQs) so search engines can better surface rich results beyond basic snippets.

Local, visual, and topical authority: for local businesses keep NAP consistent, optimize your business profile and review flow. For visual search, optimize filenames, captions and alt text and include images in your sitemap. Build topic clusters (pillar pages + tightly focused cluster pages) and measure impact in Search Console and analytics. If traffic drops after an update, check Search Console performance by page/query, inspect URLs for rendering or coverage issues, and prioritize fixes that improve user intent alignment rather than chasing every new tactic.

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Member Avatar for nikitacod

Snippets Dominate More Search Clicks. ...
Influencers Should Be Leveraged for SEO. ...
Secure Websites Are a Must. ...
Websites Optimize for Voice Search. ...
Mobile UX Will Determine Your Rankings. ...
Videos as a Source of Information. ...
Users Demand Excellent Digital Experiences.

Member Avatar for priya-sharma

SEO Trends for 2020 That You Need To Know

Secure Websites

Influencers must be the big advantage for SEO

Website optimization for voice search

Use Videos as a source for information

Quality content is much important

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