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Last Post by Abdullah_14
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Without checking your website it is impossible to check the reasons . But still i tell you some following reasons that may impact on off page seo and traffic downfall.

1.Lot of 404 errors . Check it google crawl errors .

  1. Your average content quality is lower . Suppose your website have 10 articles . 3 articles have lots of traffic ,less bounce rate , high page view time . But the other 7 have low page spend time , high bouce rate . In that case your overall website quality dropped and traffic also dropped . To sove this problem Remove the low performing content from website or modify it . And use 410 redirect so search engine can also remove it . If you don't know how to remove content properly you can read this .
  2. One more reason that imacted to lots of website that is create lots of low quality backlinks . Always choose no backlink rather than bad one . Moz also recommend to remove bad backlinkg . Learn how to find bad backlinks
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Agree with the above post, getting bad quality backlinks will impact your site negatively, even if there are more in quantity. It's the quality that matters.

Another factor could simply be that your competitor websites are getting stronger.

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