If we talk about local SEO, you will come across the huge competition in this field. While getting ahead in the race, you might be studying more about your competitors. You might be noticing the keywords they are using and what makes them rank at the top. Well, you might notice that many of them have been working on their website’s local search engine optimization practices. Analyzing your competitors is known as competitive analysis.
Here are Some of the Aspects that the Competitive Analysis for Local SEO Includes:
Who is on the top rank currently?
Why are they achieving this rank?
Where are they targeting their strategy?
What are the efforts that they are putting into this ranking?
When can you outrank your competitors?
If you are able to understand the overall efforts and approach that your competitors are using, you might rank well. Check out their rank locally, and then start working on yours.
Conducting the Competitive Analysis for your Local SEO
If you need some help in competitive analysis for local SEO, you can contact SEO services in Delhi. However, if you want to do it on your own, here are the three local ranking factors you should consider.
Compare the proximity
Assessment of the GBP, i.e. Google Business Profile
Analysis of the on-page content
Now that we have mentioned the three crucial factors of local SEO above let’s learn about them in detail.
Compare the Proximity: Is your brand residing far off from the city center as compared to your competitors? Do you think that this proximity matters? Well, you need to understand that you can’t shift your address just for the sake of SEO. Instead, with the help of SEO services in Delhi, you can try out getting ranked locally. You should start off by checking your top keyword and whether its proximity would impact your campaign.
If your website is struggling to attain the local ranking, you should know that proximity could be a factor. During the comparative analysis, you can quickly check how much distance matters in your marketplace.
Assessment of the GBP Optimization : If we talk about local SEO, Google Business Profile plays a major role. Every single business in the marketplace is striving towards attaining a #1–3 positions in the local region. You should know that your competitors pay major focus to GBP through their local SEO strategies. While having a look at your competitors’ GBP listings, make sure you are comparing the following things from your profile:
Reviews
Primary category
Name
Other Categories
Analysis of the on-page Content : You need to rely on on-page SEO to get a good ranking locally. Have you ever thought about what that #1 ranking website look like? For that, you can directly click on the website button given in the Local Pack as a starter. While you are busy analyzing competitor websites, you will notice that there are two types of sites linked through GBP. These are:
Homepage for a notable single location business
Location page for a notable multi-location business
You might also witness that the content on the homepage is quite different in structure than the location pages.
Questions to Review the Location or the Homepage Linked with GBP
Here are the Questions for the Homepage:
Are there plenty of service pages present in the navigation?
Is the website mobile-friendly?
Are there any awards, customer reviews and testimonials?
Is there any usage of optimized title tags by the website?
Are there any feature videos, Q&A, and standalone content on the website?
Here are the Questions for the Location Page:
Is there any discussion about the local services on the location page?
Is the content present on the location page original?
Is the website using any CTA to attract users?
Does the location page use any kind of optimized title tags?
Is there any content related to the local providers on the page?
Conclusion
By now, you might have learned about local SEO and how to do the competitive analysis in the same. If you need to get some assistance, get in touch with the best providers of SEO services in Delhi. One such agency is none other than Webgross.