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They say it is a ‘man thing’ this fantasy about swapping their wife or partner for someone new. Unfunny jokes about trading up to a newer model abound, some even indulge in a swinging lifestyle. But now it seems that some 13% of men in the UK, according to new research conducted by pollsters GfK NOP, would gladly swap their other half for the latest gadget.

Personally I do not find this a surprising statistic, given the poor state of many relationships and the huge attraction of gadgets such as the iPhone or PS3. Oh, and the fact that so many men are shallow and self-obsessed of course. What I do find surprising is that only 6% of women would do likewise, especially when you balance the attractive gadgets against us unattractive men. The Women's Watch: Girls Gone Wired survey
reckons that some 77% of women would prefer a new plasma TV to a diamond solitaire necklace, and 86% would take a new digital video camera over a new pair of designer shoes (obviously they never consulted my Jimmy Choo obsessed wife for her opinion on this.)

Not only is there a gender gap when it comes to gadget love, but a generation one as well. The survey reveals that the most dangerous men to get involved with, from a ‘you love your iPod more than me’ perspective, are those aged between 16 and 24 years of age as some 17% said they would swap their partner for some gadget action (compared to 2% of 55-64 year olds.)

So should you be taking this story seriously? Heck no, not least because it was commissioned by 60207, a UK cellphone based price comparison search service that naturally has some interest in you being interested in buying gadgets. But there is a serious side to all this, at a time when according to the Consumer Electronics Association the sales of consumer electronics to retailers in the US is predicted to grow by 6% over 2006 figures to a whopping great $155 billion this year. Add to that the growing concern amongst psychologists that ‘gadget mania’ can be harmful to health causing sleeping disorders and headaches, euphoria during the purchase phase and depression if gadget access is withdrawn (I’d be depressed if you took my Sansa or PSP away matey.)

So, the $64,000 question: would I swap my wife for a gadget? Heck no, although there are occasions when I’d gladly trade my senile pet cat for a Sony AIBO robot dog. Any takers?

As Editorial Director and Managing Analyst with IT Security Thing I am putting more than two decades of consulting experience into providing opinionated insight regarding the security threat landscape for IT security professionals. As an Editorial Fellow with Dennis Publishing, I bring more than two decades of writing experience across the technology industry into publications such as Alphr, IT Pro and (in good old fashioned print) PC Pro. I also write for SC Magazine UK and Infosecurity, as well as The Times and Sunday Times newspapers. Along the way I have been honoured with a Technology Journalist of the Year award, and three Information Security Journalist of the Year awards. Most humbling, though, was the Enigma Award for 'lifetime contribution to IT security journalism' bestowed on me in 2011.

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Last Post by stargazinc
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iPhone or gf? iPhone or gf? hmmmmmmmmmmm.. its a tough one.

In the end though I'd have to go with my gf because she is the bringer of sandwiches.

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It's completely ridiculous to base this study on 16 year olds - or anyone in the teenage age range for that matter. How many 16 year old guys know what love is or are dating the people they end up marrying for that matter? The study just makes no sense.

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That's why only 2% of the 55-64 year olds and 3% of the 65 years plus folk surveyed would swap their partners for tech booty.

The survey covered all age groups, perhaps unsurprisingly for the reasons you have cited it was the 16 to 24 year olds that were most keen on the swapping idea.

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It reminds me of that Indecent Proposal film, where a billionaire offers another man $1 million to "borrow" his wife for a night. I know, objectifying women is bad :rolleyes: . Still, I just can't see someone indecently proposing a PS3 for someones wife. Sounds like a recipe for getting a slap :lol: .

Steven.

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Perhaps I am one of the fortunate ones... my fiancee is good enough to allow me my toys. She just wants to make sure she knows how to use them, too.

:cheesy:

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There should be a survey on geeks and geekettes that have no social life, on whether they want to swap thier gadgets for the life "normal" ppl live.

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http://www.online4love.com is the primary way my husband and I meet likeminded "friends with benefits." There's no uncomfortable wondering if you ought to approach someone, you already know upfront when you meet them, and it is definitely worth the extra cost of becoming silver/gold imo, so you can exchange notes or pics before meeting and make sure its a good fit.

My hubby is str8 and I am bi and we have had no problem finding partners on online4love.com. We've had fun sex with lots of single men, single women and full swap couples that we met on O4L. And yes, I'm real, and no, I don't work for O4L or think they're perfect (they can be pricey and they goober up email sometimes,) but I think they're the best thing going by far for meeting other people who just want to have sex without strings!

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