What does your Android, BlackBerry or iPhone say about you? That's what newly published research by YouGov on behalf of Intelligent Environments aimed to find out, but the results were a little surprising to say the least.
The research analysed the financial profiles of each smartphone to paint a picture of the average user personality depending upon their choice of phone. Of course, it's all just a bit of fun really but interesting nonetheless. The sample size was 2001 British adults aged 18 plus, questioned between the 18th and 21st March 2011.
Perhaps the most striking of the revelations was that Android and BlackBerry users are a lot less likely to overspend than iPhone users, with the results of the survey suggesting that only 39% of iPhone users are likely to never get overdrawn whereas the figures are 49% for BlackBerry users and 54% for Android.
iPhone users were also most engrossed in their smartphones, with some 18% spending more than four hours a day on the device compared to just 4% for both Android and BlackBerry.
BlackBerry users didn't care much for apps, comparatively speaking, with 23% never using any apps at all. When it comes to apps, 10% of BlackBerry users spent the most time using financial apps but the figure was just 4% for the iPhone, suggesting that (shock horror) the BlackBerry fits the business personality better. 34% of Android users said that travel apps were their favorites. BlackBerry users also tended to be better off with 10% being high earners compared to 7% for the iPhone and just 5% for Android phones.
So, do you fit the smartphone personality profile?