The Zune is too soon

John A 0 Tallied Votes 469 Views Share

Microsoft just released their iPod killer -- except that it isn't killing the iPod. Although it looks promising, it has had a number of negative Zune reviews.

It may seem like the Zune is a total flop, after all, "it's from MS". But no, I don't think that is the problem. The problem is testing. Beta testing. Zune has so many features to kill the iPod with, but all these features came at a price to Microsoft. Obviously, they are going to have to do a lot of bug fixing.

So instead of making a product that may not have as many features as it possibly can, but polishing it, Microsoft has grabbed as many things as they could do, added it to the Zune, and then released it before it was ready.

MS was probably thinking that they had to release it before the holidays so it could better compete with the iPod. What I think is more important is that the product works as advertised, and that it works flawlessly. Then critics can only complain about what your product doesn't have, and not what it does have.

Although Zune sales seem to show it's doing well, this premature release of Zune will come back to bite them. Microsoft's traditional method of releasing a new product is to let the users to the beta testing, which is fine in an area where they dominate. But this is Apple that they're dealing with. Not much margin for error. And, Zune has got the features to compete with iPod. That's why it's selling well right now. But sales will taper off in the future, unless Microsoft does something to fix those glitches.

Then again, maybe Microsoft got afraid that the Zune would turn into the next Vista, where they're constantly Beta testing, and then it never gets released. So the key to releasing a product is to find a balance between getting glitches/bugs fixed, and getting the product released in time. Zune seems to be a bit too much leaning on the latter.

Dani AI

Generated

Note: this comment refers to the Zune's initial launch (December 2006) and the points raised in the three replies.

Two separate problems show up in the thread. One is product polish and quality control — the hard, technical side. The other is brand and social perception — the soft, but equally important side. rightly points to the damage a rough first impression can do; and are right that image and social proof matter for a personal gadget.

Practical, actionable thinking for both sides:

  • For the maker: fix what's broken fast and visibly. Small, frequent firmware/software updates, an easy update tool, clear changelogs, and a generous return/exchange policy do more for recovery than defensive marketing. Demonstrable fixes rebuild trust faster than promises.
  • For early buyers: assume first-run risk. Before committing, test the unit in-store, confirm the retailer/manufacturer return window, and check for available firmware/software updates. If reliability is the priority (gifts, travel, long playlists), wait for the next hardware/software revision.

On the image side: desirability isn’t just features. Styling, packaging, retail placement, and who is seen using the device shape perception. A feature list will not overcome a “not cool” tag at school — social momentum does.

Bottom line: timing is a tradeoff. Launching early can capture buzz, but without polish it hands critics the narrative. If Microsoft follows up with visible fixes and better customer experience, a rocky start can still turn into a successful product cycle.

jwenting 1,905 duckman Team Colleague

"It may seem like the Zune is a total flop, after all, "it's from MS". But no, I don't think that is the problem."

I think it is the problem, or at least a major one, with many of the target audience (youngsters).
That audience is extremely image conscious, and many are part of the "hating Microsoft is kewl" generation bred by slashdot.
They'll use Windows at home because they need it to play games, but then they can claim it wasn't their choice as the game manufacturer forced it upon them (nasty conspiracy). With an MP3 player, they MUST have an iPod because every "kewl" kid in their school also has one (and those kewl kids have them because their idols have one, etc. etc.) and moreover buying a Zune would show that they of their own free will buy Microsoft which is clearly bad for their image with the other kids in the herd (for herd mentality it is).

jbennet 1,618 Most Valuable Poster Team Colleague Featured Poster

yeah e.g i am laughed at for having a pocketpc when most people have ipods specifically for the fact that microsoft is seen as nerdy

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