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4 Posted Topics
 | Ranking for "long tail keywords" is easier because they are typically not "money keywords" aka keywords that match exactly search phrases with buying intention. Because of this, they typically aren't specifically targetted by SEO campaigns, making the competition for them much lower, and thus making them easier to rank for. …  |
| | SEO is a $80 billion a year industry. Can't find the stats on how big of a market the entirety of PPC is, but it would be kind of like comparing apples to oranges. Another comparison is that only 15% of search volume goes to paid ads, while the rest …  |
 | As an SEO executive, you should know what robots.txt and how to create one. But to the point, robots.txt is a file that tells search engine crawlers how to navigate their website. Essentially saying "you can crawl and index all parts of my website, but don't go here or here. … |
 | I would say yes. If you have an English website, you don't want to spend your time link building on websites in Chinese.  |
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