Something I think really needs to be noted here is that any channel for marketing is really just dependent on your audience. If you've got a brand new product or service with no actual relevant search volume (except for maybe some long-tails), you probably need to do demand generation in other ways and SEO is less important. In other markets, PPC might be worthless or prohibitively expensive.

In general, always make sure your site is optimized as per best practice though.

SEO is a $80 billion a year industry.
Can't find the stats on how big of a market the entirety of PPC is, but it would be kind of like comparing apples to oranges.

Another comparison is that only 15% of search volume goes to paid ads, while the rest go to organic results.
So, in terms of CTR then yes SEO/Organic is bigger.

While a much smaller percentage of search volume goes to paid ads than organic results, it's possible that a smaller percentage of marketing budget goes to organic than goes to paid ads.

I dont think so seo is greater than ppc

It depends on the case. If you want to make a quick sale you will have to start with PPC and the same job in your SEO. In general, doing both can produce better results for your business in the long run. In the eyes of Google, SEO is very important. PPC campaigns do not affect Google organic results but SEO does.

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Their no dividing line that makes either one best and worst. In many cases, SEO and PPC work best when integrated.

Here I listed few benefits of both of them

SEO can help you into:

Building Awareness
Branding
Website traffic
Return on investment (ROI)
Improved click-through rate (CTR)

PPC can help you into:

Top Position in SERP
Brand visibility
Targeting
Speed

@alexhales88 you are right. In my view, both of them “must” work together for
a successful digital marketing strategy. Neither SEO nor PPC is better. Both of
them must work together. You can optimize your strategy by providing SEO
contents and also direct traffic to your website through PPC.

Yepp. I think SEO is more than PPC. SEO is the long stragegy but it will bring results later.

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SEO (organic traffic) can get you more traffic than PPC, so if you can manage to rank your website for the keywords you want, you will get much more traffic than paying for those keywords. So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better.

Both are good and necessary according to requirement.

Both are good and necessary according to requirement.

Yes, both SEO and PPC are equally important.
The best way is to take both side by side.

You can obtain more traffic via SEO (organic traffic) than from PPC, so if you can rank your website for the keywords you want, you'll get a lot more traffic than if you pay for same terms. This is because if your website is in one of the top five positions (according to statistics, the bulk of search traffic goes to one of the top five websites), you can expect a constant flow of traffic 24 hours a day, seven days a week, without having to pay anything (the actual volume of traffic depends on how popular a keyword is). When the traffic and cost of first-page positions for SEO and PPC traffic are compared, organic traffic wins. According to certain research, PPC ads receive more hits than organic ads, however this comes at a higher cost. If, on the other hand, obtaining first-page rankings for a term is really tough, paying for traffic may be your only choice, as second and third-page positions would almost certainly deliver zero or very little traffic.

Hello

We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

Hello
We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

You can obtain more traffic via SEO (organic traffic) than from PPC, so if you can rank your website for the keywords you want, you'll get a lot more traffic than if you pay for same terms. This is because if your website is in one of the top five positions (according to statistics, the bulk of search traffic goes to one of the top five websites), you can expect a constant flow of traffic 24 hours a day, seven days a week, without having to pay anything (the actual volume of traffic depends on how popular a keyword is). When the traffic and cost of first-page positions for SEO and PPC traffic are compared, organic traffic wins. According to certain research, PPC ads receive more hits than organic ads, however this comes at a higher cost. If, on the other hand, obtaining first-page rankings for a term is really tough, paying for traffic may be your only choice, as second and third-page positions would almost certainly deliver zero or very little traffic.

I think this question has no meaning, Both are necessary and different from each other.

You can obtain more traffic via SEO (organic traffic) than from PPC, so if you can rank your website for the keywords you want, you'll get a lot more traffic than if you pay for same terms. This is because if your website is in one of the top five positions (according to statistics, the bulk of search traffic goes to one of the top five websites), you can expect a constant flow of traffic 24 hours a day, seven days a week, without having to pay anything (the actual volume of traffic depends on how popular a keyword is). When the traffic and cost of first-page positions for SEO and PPC traffic are compared, organic traffic wins. According to certain research, PPC ads receive more hits than organic ads, however this comes at a higher cost. If, on the other hand, obtaining first-page rankings for a term is really tough, paying for traffic may be your only choice, as second and third-page positions would almost certainly deliver zero or very little traffic.

SEO: As long as you rank in one of the top places, organic traffic will continue to flow.
PPC: PPC ads can generate more clicks, but at a higher cost.

We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

SEO click-through rates are higher than PPC,
While cost per acquisition (CPA) is going to be much lower using SEO than PPC

I prefer SEO rather than PPC. Because I always want to my website keywords ranking on top.

SEO is also more effective for local searches and can grow your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.

No. SEO is very slow compared to PPC. It can take months after you optimize your site to start seeing results, whereas PPC will start getting you leads immediately. SEO is an ongoing process.

Hello, We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

Yes, definitely. The biggest difference is people will search for your business in SEO and in PPC you pay for customers to buy your product.

Yes, SEO is a long-term process but it gives a superpower to businesses. In PPC, when you stop paying your business will go down.

We've seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

Yes SEO Is Bigger than PPC because it is long term process in google search engines and PPC gives results right away. But the moment you stop paying, you lose traffic.
While investing in SEO takes more time, the results are for the long run. You keep having topical traffic.
Best solution is to combine PPC and SEO if the budget allows.

commented: Both are valid strategies to get traffic to your website. The main difference between the two is that PPC works in the short term and SEO works in the +0
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