Long-tail keywords are a lot simpler to rank than short-tail keywords in light of the somewhat low contest. They additionally represent 70% of all web look, so in the event that you're not zeroing in on them in your system, you're passing up enormous freedoms to drive quality traffic

Long tail keywords usually have low competition.

Because there is comparatively less competition for long-tail keywords, they are much simpler to rank for than short-tail keywords. They also make up 70% of all web searches, so if you don't prioritise them in your plan, you're losing out on a tonne of chances to attract high-quality visitors. because there is much less rivalry for the top position.
Many different shoe store websites compete with one another to rank for the keyword "shoes." The number of websites attempting to rank for "blue running shoes with orange laces" is far lower.

Long tail keywords are mostly preferred because these keywords are less competitive and attract more audience. Long tail keywords provide benefits like easy ranking than short tail keywords, high web search, and drive traffic to your website.

Long-tail keywords are longer than the average and include more words about your product or service. This makes them harder to rank due to many potential searches for these terms. Because long-tail keywords tend to be explicitly targeted by customers looking for information specific to their needs, they are often easier to convert into leads and sales.

Fewer websites compete for top positions in Google's result pages for long-tail keywords, making it considerably simpler to rank for them than for more popular keywords.

Long tails are more efficient than short ones. Sometimes you have no idea how to include short tails logically within a sentence.

less competition
high chances

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