87 Unanswered Topics
Remove Filter  | Hi So what measures do you use to accurately measure all the engagement points of a rich media ad? It is measuring beyond click through rates and impressions. Have you encountered tracking issues? |
| | I just read on Nielsen's blog about how advertisers tactics on their coupon program have paid off. [url]http://blog.nielsen.com/nielsenwire/consumer/coupon-enthusiasts-drive-up-redemption-rates/[/url] The blog also went on about how these coupon customers spent more. Thus, in this economic times, advertisers have tapped to those customers and actually have seen a boost in their sales. … |
| | I read a Forrester blog about its findings from a study of 100 internet marketers. It mentioned the marketers felt the least for measuring social media. You see social media measurement is still an evolving science. [url]http://blogs.forrester.com/marketing/2009/08/measurement-has-room-for-improvement.html[/url] |
| | As you try to grow your online community, it is good to know who are connected online and who may be your best target audience. I read on a blog with these interesting stats: [LIST] [*]singles and couples are the most connected. [*]Young families are heavy tech users, especially for … |
| | As you know, there are a few semantic web search engines out there. Do you use them? If so, what do you think? Do you optimize your your web sites for these search engines like: opencalais.com and wolframalpha.com |
| | I read on a Nielsen blog about how certain brands may have name recognition but are not megabrands while others are. [url]http://en-us.nielsen.com/main/insights/consumer_insight/september_2009/does_a_megabrand_equal[/url] So I wonder how can we marketers make our brands into a megabrand? |
| | I just read an article on Ad Age about how Nielsen have confirmed what we all knew, that advertising spent went down in 2009. It also reflect that advertising spend was affected not only online, but on traditional form of advertising as well. [url]http://adage.com/mediaworks/article?article_id=138852[/url] So have you personally have seen … |
| | Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before? |
| | I just saw this site on a review blog and I thought people on this site will appreciate this site: [url]http://www.gotofreestuff.com/[/url] |
| | If you ever ran a PPC or search campaign, one knows that one will receive a big spreadsheet with just metrics. So which factors do you look for when you review such data? Which factors you should not even care about? |
| | Have you downloaded snow leopard yet? I was planning to stop by the Apple Store and get it today instead of ordering online but I was not looking forward to the long line. So what do you think of Snow Leopard? What sup with Apple naming system? I do like … |
| | I think there are tools for every single utility imaginable. What do you think of this one: [url]http://twixperts.com/questions[/url] As a person who have used Yahoo Answers alot in the past, I may enjoy using this Twitter expert panel. But I wonder if its more skewed towards technology. What do you … |
| | I just found this one: [url]http://hearton.us/[/url] Imagine if let say, you like me and my post so much that you send me a crush alert. Well, it seems for now, such tool works only for Twitter. But imagine if it worked for other sites and logins. Is there such a … |
| | I just read of a nifty site called - Tablesurfing.com. I thought it was cool. So imagine if there was a similar site to invite others to participate in a particular chat or talk on another online community? So what do you think? |
| | Do you listen to your consumers? How do you incorporate your market research? Do you use third party or first party? [url]http://marketing.about.com/od/marketingtools/a/listenresearch.htm[/url] What do you think? |
| | If you google search for marketing plan, you will find lots of resources for marketing plans. But the question is which one would you use? There could be lots of trash but also lots of treasure. |
| | Look at what happened to Tropicana. The packaging was changed and then changed back to the old style since the loyal consumers did not like the packaging. Has this ever happened to your business and if so, what did your company do? Please do share your case studies/stories. |
| | A Nielsen report stated that consumers are now seeking value in ads. [url]http://en-us.nielsen.com/main/insights/consumer_insight/August2009/are_value_themed_ads[/url] As per the report, the take-aways were:" Some rules-of-thumb include: * Give viewers a reason to watch; * Be entertaining; * Use easily recognizable brand cues; * Have a clear and simple message; * Don’t cram too … |
| | Hi Let say you or your client wants to create a wiki. I am familiar with pbwiki but it charges if the wiki has more than 3 users. What other wikis have you used? |
| | I read this blog post today and it made me think on how behavioral data have allowed advertisers to "personalize" certain types of advertising. [url]http://www.webmetricsguru.com/archives/2009/08/future-of-direct-marketing-and-newspapers-is-personalization/[/url] Unlike the blogger, I do read the political pamphlets on my mailbox but I also wonder if I will become more engaged if I knew … |
| | Have you used vvoice search on your mobile? Or have you employed mobile voice search in your tactics? Have you heard of Vlingo, Tellme, and Sensory? |
| | Which model/s do you use to conglomerate your search campaigns and web analytics? I am trying to understand more about this and appreciate any insights and suggestions. Thanks |
| | There are many sites that provide the opportunity to become a sponsor. Has anyone on this board have done it and if so, what lessons have you learned or any recommendations do you have to share? Thanks |
| | How have you used the Freemium model on your site? As I am researching it for a client, I found that looking through the journalism/news sites was a good place to start. For example, Financial Times has a freemium model and after the user visits the sites on the 10th … |
| | Marketing plans usually include much more or much less than necessary. In your experience in creating marketing plans, what lessons have you learned? |
| | I saw a blog post on Brian Solis (Mr. PR 2.0 blog) about using mind maps to visualize your social media self. I am sharing this image because I know it can be very helpful in developing a social media strategy for your business. What do you think? |
| | What approaches do you take into consideration for your multicultural marketing? I have seen ads that cater this with different messaging and adding representative pictures. |
| | Yahoo will officially release Search Pad tomorrow. It allows users to collect information from search pages to one page. With release of a public url, Yahoo will allow data integration with Del.icio.us, Facebook, and Twitter. From a SEO perspective, I wonder how SearchPad will affect the SEO landscape. What do … |
| | Hi I discovered a new social bookmarking site, Pinboard.in. It is a simple site and for short term tagging. But I wonder if businesses will submit their tags here, though the site's tagline is "Social Bookmarking For Introverts". |
| | Hi I had a G4 for years and I had no problems opening PDFs. Now I have a new MacPro Book and in my Firefox browser, I can't open documents. It just lead to an empty page. I have downloaded some plug ins but it does not help. :-( |
| | The Internet Advertising Bureau just published their social media metrics definition. IAB is helping lead the standardization of social media metrics. http:// [url]www.iab.net/socialmetrics[/url] In previous posts, I have stirred conversations about this topic. With social media being such an integrated part of today's digital age, it is important to ascertain … |
| | As part of my market research component of a marketing plan, I have used user generated content in my qualitative market research to determine consumers' interest, mindset, and decision making process. I do wonder the veracity of content though at times and whether it will impact the overall findings. So … |
| | I am contemplating advertising on Facebook and I would like to hear your experiences about advertising on Facebook. Thanks! |
| | I have seen SWOT analysis on business plans but how often do you create a SWOT analysis on your marketing plan? Especially in today's market, a SWOT analysis can help understand the competitors' market. |
| | On the White House Blog today, it welcomed the public's comments about the "Federal Cookie Policy". [URL="http://www.whitehouse.gov/omb/memoranda/m00-13.html"]http://www.whitehouse.gov/omb/memoranda/m00-13.html[/URL] The majority of websites have cookies which enables websites to collect tracking data and analytics. For online business, cookies are necessary. It makes you wonder if there will be a federal rule on … |
| | As part of developing a marketing plan, it is important to consider the SEO tactics employed by the competitors. So how has using SEO keyword research about your competitors helped your business? |
| | Hi Many people tout using social media to market your business, but I hardly read any posts about measuring social media and tying it up with return on investment (ROI) through metrics and analytics. As I am compiling a list of social media tools, I wonder which metrics really matter … |
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