I just read on Nielsen's blog about how advertisers tactics on their coupon program have paid off.
http://blog.nielsen.com/nielsenwire/consumer/coupon-enthusiasts-drive-up-redemption-rates/
The blog also went on about how these coupon customers spent more. Thus, in this economic times, advertisers have tapped to those customers and actually have seen a boost in their sales. So would you use coupons as an advertising sale strategy?
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