A Nielsen report stated that consumers are now seeking value in ads.
http://en-us.nielsen.com/main/insights/consumer_insight/August2009/are_value_themed_ads
As per the report, the take-aways were:"
Some rules-of-thumb include:
* Give viewers a reason to watch;
* Be entertaining;
* Use easily recognizable brand cues;
* Have a clear and simple message;
* Don’t cram too much information into a single ad;
* Keep the visuals uncluttered."
So what do you think? Will this impact how you strategize for your advertising?