I was reading The Queen's "article" >** Fade effect when hovering over ads**
and I thought my comment needs a new title, so here it is.
I hate ads.
This is not some new pet peeve. I've been bombarded by ads in every medium since Kraft Velveeta. That means I used to visit my neighbour who was the only household in walking distance, who had a TV with a tower antenna, not rabbit ears.
"Bombarded" is how I think of my reaction to the continual on-slaught of short snappy interesting (ha ha) messages.
So over the years, I have developed tricks and strategies to shield myself from the polution. With TV I click the mute button, and look at the birdies outside the window. Newspapers use a slightly different format for the ads, so it's easy enough to scan for content.
Online, I use AdBlock. When any ad becomes more noticable than, say, your purple line, I can actively block the ad at the HTML level. Usually I will block the entire ad supplier.
For example, the HTML link:
http://ad.doubleclick.net/adi/N4406.613086.TRAVORAMEDIAGROUP/B6550352.2;sz=300x250;click0=http://ad.doubleclick.n ... (it goes on)
I will block:
That's pretty severe, it neutralizes an entire ad-agency's account.
Any audio, any sound at all, will get the instant chop. I hate logos that move. If it's just a multi-phase JPEG, I can hit my escape key and move on. But if it's more graphic and persistent, like the "fat" ad that shows the rolling tummy, it gets the chop. Air Canada has a series of ads where an airplane glides across the graphic. I've blocked that series, as well as every ad that the ad supplier can create. Gone! I have the power!
I don't block everything. Any ad that is less noticeable than, say, your purple line, is acceptable. Although I'm getting good at scanning right past it.
So you've got a problem with folks like me. Or rather, your advertisers have a problem.
I don't know what a good solution for the polution might be. Maybe your advertisers can try to promote more "direct" methods. That might actually work, because I for one don't mind subscribing to web-sites that interest me.
Anyway, I'm very happy to see DaniWeb back online! You might be able to measure my happiness, in the same way your ad suppliers measure their hits. So I hope Your Majesty finds plenty of "success" here, too!