I recently changed hosts for one of my web sites. Signed up for a three-year term and all the bells and whistles. When I logged into cPanel, the account came with five e-coupons for advertising: Google AdWords, Facebook, Bing/Yahoo!, Miva, and Bidvertiser.
I am definitely not going to turn down an opportunity to do some marketing.
In any case, I am curious about the Facbook advertising. I created my campaign and specified the user interests, but it felt strange not having to specify keywords. Do ads appear in a user's browser just because they have indicated an interest in the interests you have specified for your ad campaign? Do they appear all the time, or randomly?
Anybody here have experience with Facebook PPC advertising? Was it effective? In terms of traffic sent to your site, how does it compare to AdWords?
This is new territory for me.