Member Avatar for dandcouk

I am working for an Adult Content Website (Adult Toy - ecommerce website). When I signed up for the Bing Advertising Program, it does not accept and ask for 'reasons' for exception. I gave the reason as below:

"We are a small online retail company selling adult toys. This is the first time, we are using Bing. Hence, kindly accept the ad."

Will this reason be accepted by BING. I look forward to answers from people who have worked in Bing Advertising Program in specific to adult content advertising. Looking forwarding to your reply.

Thanks in advance.

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Short summary for : Bing (Microsoft Advertising) does not approve adult campaigns on a “write a reason and go” basis — Microsoft runs a formal Adult Advertising Program that requires pre‑approval and specific info (sample ads, business contact info, target markets). Do not launch adult campaigns until the adult enablement is granted; the signup form spells out the required fields. (about.ads.microsoft.com)

Checklist to improve approval odds (concrete items to include with your application)

  • Complete business details (legal name, postal address, phone), clear product pages, payment/shipping/returns and privacy pages — show you are a legitimate retailer.
  • Age controls: implement an age-gate or “bridge” page when required (sites where sex toys are a prominent feature often must show an age-warning/bridge). Keep ad creatives and the immediate landing page non-explicit. Microsoft’s creative standards explicitly flag pornography, nudity and realistic sex‑toys as disallowed in creative content. (about.ads.microsoft.com)

Keywords, sample ads and timing

  • Microsoft asks for sample ads and an adult keyword list (there is a separate adult‑keyword submission/review process; approved adult keywords are maintained on a schedule). Make your sample headlines/copy non-graphic and truthful. (about.ads.microsoft.com)
  • Processing is often a few business days but can take longer; several advertisers report delays or the need to follow up if you don’t hear back. If it’s been >10 business days, contact Microsoft Advertising support (chat/phone options are provided on their support page) and be ready to supply business/identity proof. (learn.microsoft.com)

If you continue to be rejected

  • Ask support for the exact reason, supply the requested docs, and request a manual review or appeal. As noted, many sellers use neutral wording (for example “novelty”) in public ad copy to reduce automated rejections — but do not misrepresent the product.
  • If you need immediate paid traffic while you sort Bing, consider adult‑focused networks (examples: JuicyAds, TrafficJunky) that specialize in adult inventory. (juicyads.com)

This approach addresses the common pitfalls: missing business proofs, explicit creatives/landing pages, or failing to use the dedicated adult signup and keyword process.

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Member Avatar for canadafred

You need to include the words "novelty item" whenever you get rejected by a search engine. Your web site should clearly be about your product and not a clever gateway to more ... vivacious adult content.

Member Avatar for dandcouk

I experience some issue with Bing. I was clear that the website contains adult content. Also, there are a large no. of advertisers advertising adult content websites in Bing. Bing asked for reason and also gave a clear reason why I wish to advertise in Bing. It has almost 10 days passed since; but no breakthrough yet.

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