Member Avatar for edcpartners

Hi,

I run a car site that gets a lot of traffic from search engines (over 160,000 uniques and 560,000 pageviews per month).

I am looking to start selling media to automotive companies, any ideas on where to start?

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  • Latest Post Latest Post by sheikhali449

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For a site reporting about 160,000 uniques and 560,000 pageviews per month, the practical first move is to turn measurable inventory into simple, sellable products and proof points rather than a long bespoke negotiation every time.

A compact media kit should exist as a single PDF and include:

  • core metrics: monthly uniques, pageviews, sessions, avg session duration, bounce rate, device and geo split, top content/pages.
  • audience signals: organic search keywords, newsletter size/open rate (if any), lead-quality notes (e.g., “in-market car buyers”).
  • available placements and formats: leaderboard, MPU, native article sponsorship, newsletter takeover, classifieds/lead-gen. Include creative specs and accepted tags.
  • clear packages and deliverables: 3 productized options (brand awareness, content sponsorship, lead-generation) and a sample reporting template.
  • contact, terms, and a short case study or pilot offer.

A simple pricing/prioritization approach works: pick revenue goals, calculate required CPM = (monthly revenue target) / (monthly impressions / 1000), then translate into flat sponsorship or CPA offers for lead-gen. Offer a lower-cost pilot (1–3 weeks) to prove performance and capture a case study.

Operational checklist and sales flow:

  • inventory audit and tag readiness (analytics validation).
  • prospect list: OEM marketing, local dealer groups, aftermarket parts, insurers, finance.
  • outbound pitch + one-page deck tailored per vertical.
  • run a paid pilot, measure agreed KPIs, deliver a short report, then scale.

Replies here lean toward outsourcing ( and ) and audience targeting/SWOT (). Either path is valid: an agency can shorten ramp-up, but the site benefits most from a clean media kit, one proven pilot, and repeatable reporting that turns anonymous traffic into advertiser confidence.

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Member Avatar for rocco88

Yes find a advertising company who will do all the work.

Member Avatar for Lolypoly1

What kind of cars your company is manufacturing. Sports car luxury cars, business cars all have different method to advertise. You have to target your oriented customer reach about geography possibility income of your target customers will be they able to purchase it or not and many more factor you have to clear. After this you have to SWOT analysis. In SWOT you have to find out below thing for your product.
Strength
Weakness
Opportunity
Threat
Apart from this you can hire an advertisement agency that will do all above task for you.

Edited by Narue because: Removed fake signature
Member Avatar for sheikhali449

you should consult a proffessional advertisement company for this task...

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