Today's stock dive - over 700 points - is being linked directly to this month's retail sales number, which fell 1.2% for September. That's twice as much as analysts had expected.

Retail sales are of particular interest to the technology sector, which counts heavily on consumer spending to buy its gadgets and gizmos. That's especially true in the last quarter of the year, when the holiday shoppers come out, waving credit cards and checkbooks at retailers like there was no tomorrow.

Just maybe not this year. According to a brand new Harris Interactive study, 45% of US adults plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less.

Here are some other key trends from the Harris study:

-- Some 80% will purchase fewer gifts this year . . . by . . .
-- Buying gifts for fewer people (46%)
-- Buying a smaller amount of gifts for the same number of people (43%)
-- Or making some gifts instead of purchasing them (22%)
-- 63% will buy less expensive gifts.

The one silver lining is that consumers are using the Internet to buy goods and services, and many of them -- 55% -- like to buy their technology toys online.

I wonder how many of those will be foregoing eBay to do their holiday shopping this year. eBay came out with its quarterly numbers today and Wall Street didn't like what it saw.

Overall, eBay's stock fell by $2.54 - to $15.33 -- after investors got a gander of the online auction site's revenue numbers. In Q3, EBay earned $492 million, or 38 cents per share. In the year-ago period, eBay reported a loss of $936 million, or 69 cents per share, stemming from charges to its Skype telecommunications unit.

Revenue rose 12 percent to $2.12 billion, slightly below the $2.13 billion analysts had predicted.

While sales at eBay-owned , PayPal, and StubHub.com rose for the quarter, the amount of shoppers actually visiting company web sites was way down - an ominous sign going into 2009. According to eBay's filing statements, the number of new listings jumped 26 percent year over year to 700 million. But the number of active users rose just 3 percent in the quarter to 85.7 million.

eBay is already taking some steps to alleviate the pain coming down the path. It plans to slash 10% of its workforce, and will use some of the cash it's hoarded to pay off acquisition debt. It's downgrading future revenues, from $2.17 billion to $2.02 billion. Analysts had expected $2.43 billion in revenues for the next quarter.

eBay is the canary in the gold mine for tech retailers - if it's down, then so will everyone else - at least that's what Wall Street is saying. And that's not saying much.

Dani AI

Generated

Short take tied to ’s post: the October 2008 retail data and contemporaneous consumer surveys signaled a materially tighter holiday season for discretionary tech spending, and eBay’s Q3 release showed healthy listing growth but only modest active‑buyer gains—a mix that can squeeze seller margins and raise competition for the fewer gift purchases. (mediapost.com)

Practical moves for marketplace sellers (concrete, low-cost changes to test now):

  • Shift more inventory to fixed‑price (Buy It Now) listings and highlight “gift-ready” or bundle options to capture gift shoppers who want convenience.
  • Reprice by testing small stepdowns (5–15%) and make the total price (item + shipping) clearly competitive.
  • Offer simple, generous return terms and a clear shipping cut‑off for holiday delivery—these reduce buyer hesitation and increase conversions.
  • Create low‑ticket cross‑sells or accessory bundles (chargers, cases, gift wrap) to raise average order value without relying on big ticket buys.
  • Use targeted promotions and coupon codes on listings and point shoppers toward those through titles and item descriptions; coupon and deal search behavior rose in 2008 surveys.
    These tactics align with changes eBay signaled in Q3 (lower Buy It Now fees and other seller adjustments) and with the way consumers said they’d hunt for deals. (ebayinc.com)

Channel and timing notes: analysts in 2008 still expected the Internet to be a bright spot for holiday commerce even as overall spending softened; retailers reported shoppers would lean on price, promotions and online research—so tracking search terms, price‑comparison traffic, and coupon uptake is essential. (thestreet.com)

On ’s point about Halloween resilience: when a seasonal category stays strong it can signal front‑loaded spending. Rebalance inventory and promotions toward items that sell early, keep safety stock for proven fast sellers, and monitor conversion rates daily so pricing and ad spend can be adjusted quickly.

Seems that Halloween shopping is still up this year despite the economy, are people spending for this holiday and holding off on Xmas?

http://www.sortprice.com

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