lets say i have a site about horse racing. i wouldnt want to use the word horse as a keyword as there are tons of horse related issues that have nothing to do with horse racing. same applies to the word racing.
how do i address this matter?
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Yes. Try to optimize the site for 'horse racing'. By the very nature of search engines this means you will have some relevancy for both 'horse' and 'racing' but less so than if you optimize for the phrase.
Here's a rough example, don't take these numbers as gospel. Lets …
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