Member Avatar for mostar

I would like to promote certain key word. This key word is in my site meta tag.
What's better strategy:
-text link to my site will contain only this keyword. For example:
<A HREF="http://www.mysite.com/" >Keyword</A>

-text link to my site will contain this keyword as part of some sentence. For example:
<A HREF="http://www.mysite.com/" >Keyword servece for free</A>

Thanks,
Mostar

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Short answer for : a concise, descriptive phrase hyperlinked inside a natural sentence is the safer, more effective long‑term choice — but context and variety matter as much as the exact words used. The thread correctly split between a single-word anchor and an in‑sentence anchor; favored embedding the keyword in a sentence, preferred the single keyword, and rightly pointed out that the page that hosts the link should be topically relevant.

Why that approach works: Google’s official guidance asks for anchor text that is descriptive, concise and relevant to both the page the link sits on and the page it points to — i.e., anchors should make sense out of context and help users and crawlers understand the destination. (developers.google.com)

Caution on exact‑match anchors and sitewide/link‑farm patterns: Google actively neutralizes link spam and has rolled out systems (and manual actions) to detect manipulative linking and keyword‑rich link schemes. Overuse of identical keyword anchors — especially when acquired unnaturally — is a common trigger. Industry research also shows diminishing returns and higher risk when exact‑match anchors dominate a profile. (developers.google.com)

Practical checklist (apply these instead of repeating a single keyword link everywhere):

  • Use a short, descriptive anchor placed naturally inside a sentence; don’t hyperlink entire sentences.
  • Vary anchors: branded, partial‑match, naked URLs and generic phrases create a natural profile.
  • Keep the host page relevant to the anchor text — surrounding copy should reinforce the topic, not contradict it.
  • Mark paid/sponsored links and user generated links correctly (rel="sponsored" / rel="ugc" / nofollow as appropriate).
  • Audit anchor distributions with Search Console and backlink tools; if there are many unnatural links, follow Google’s removal/disavow guidance. (developers.google.com)

This balances the user‑experience signal Google prefers with protection against over‑optimization or link‑scheme penalties.

Recommended Answers

All 8 Replies

Member Avatar for jewboy

First choice.

Member Avatar for bloodwrath

I 2nd that

Member Avatar for Dani

Google definitely favors links that are part of sentences and phrases as opposed to standalone. The best way to do it is

<a href="http://www.mysite.com/">keyword</a> service for free

Notice how it's a phrase or sentence with only the keyword hyperlinked, so as to not dilute the keyword value in the link. It also makes the link more natural sounding, and not appear like a sponsor.

If I were to advertise a site that sold widgets, I might do something like

Cheap <a href="http://www.widgets.com">widgets</a> for sale
Member Avatar for jewboy

Exactly. Don't hyperlink the whole sentence.

Member Avatar for Webvicious

I agree...a hyperlink with context of a sentence is best.

Member Avatar for selbourne

also if the page also has reference to the words that are used in the hyper link...it would help

Member Avatar for mostar

Which page?
source or target

Mostar

also if the page also has reference to the words that are used in the hyper link...it would help

Member Avatar for selbourne

the page where the link is placed. Its basically relevancy ranking that is done by SEs

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