Member Avatar for Dinomike1000

I recently added Video Units to my web page. For some reason, only a very low number o impressions are appearing. For example, I had 250 page impressions for Adsense Content and only 9 page impressions for video units. Is Video Units just slow at reporting the impressions, or is there some other issue?

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Below are practical checks and quick tests to narrow down why a video unit shows far fewer impressions than your regular content ads (building on 's numbers and the earlier replies from and ).

Start with simple, observable tests:

  • Test in a clean browser (Incognito) with extensions disabled to rule out ad blockers.
  • Swap the video unit with a known-working content unit in the same spot for 24–48 hours. If the content unit fills normally, the page and placement are fine and the problem is specific to the video format.
  • Move the video unit above the fold for a day to check viewability effects. Some video units only request/fill when they are visible or when inventory matches the viewer.

Use developer tools and publisher data:

  • Open the browser Network/Console and reload the page. Confirm the page actually makes ad requests for the video unit (look for requests to Google ad domains). No request means an implementation/JS issue.
  • Check AdSense/Publisher reports for both "ad requests" and "ad impressions" (or equivalent). If requests occur but impressions are low, the unit is being requested but not filled (low fill rate/demand).

Other common causes and next steps:

  • Low advertiser demand or strict targeting for video formats can produce low fill—this is especially common for niche sites or certain regions.
  • Confirm there are no account or policy alerts for video monetization in your AdSense dashboard.
  • Collect at least 48 hours of corrected tests before drawing conclusions. If the tests above still show a problem, gather screenshots and the network log and contact AdSense support so they can inspect fill and account-side issues.

Note: Google ad products and reporting terminology have evolved; if reading this much later, check current AdSense help for the up-to-date video monetization workflow.

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Member Avatar for Dani

Are the video units on all the same pages as your regular AdSense units are? Keep in mind that you don't get paid for the video content itself ... you get paid for the graphical banner ads that are built into the player. Are they house ads by any chance? Other than that, it's possible the reporting is just delayed. Did you just put it up within the past 24 hours?

Member Avatar for x3mario

I didn't tried adsense video unit yet. But I think it's the ads unit and link unit that are effective in adsense.

Member Avatar for Dani

I'm actually surprised how well link units work for me, considering they're so small and require two clicks.

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