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Do you think that building a website and then putting it on the web would get you customers and help in getting return on investment? If your answer is yes, think about it again... To make things clearer, you have a shop in a commercial area and want people to come and buy things. Well you need show your presence, tell people what business you do. You need to promote your business to keep it alive for future.

Similar thing happens, when you have an online store. You need to market your site so that among the millions of stores, it makes some space for itself. For this there are many companies offering with search optimization services. Some of the benefits of Search engine optimization are:

* You need to make directory and search engine submission. To help the visitors in finding the store, you need to put down your websites address in different directory and on popular search engines. Hence, there are chances of finding the store.

* A Search Engine Marketing knows the ways to locate your site among the top pages of websites on World Wide Web. For this they have Search engine optimization tools and tactics.

* Search engine optimization helps in bringing quality traffic to the website. By quality we here mean, genuine buyers.

* It is a cost effective way of advertising about your business. Various studies have shown that a well-optimized site helps in earning at least 5-6% more than the banner advertising.

* Easily and quickly one can change the marketing strategy, if leads are not generated within sometime. Don't worry money involved is safe. One doesn't need to invest money again; the search engine optimizer will take care of all marketing strategy and related things. He would employ various methods like organic search engine optimization, landing page optimization, social networking, from time to time, to improve the business activity.

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Last Post by MktgRob
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Wow. Thanks for showing up. I have so many questions and comments about your presentation that I've had to restrict myself to one in order to keep my blood pressure stable:

...social networking, from time to time, to improve the business activity.

Surely you don't mean the manipulating of link popularity by spamming Facebook and Twitter with every anchor link within the scope of your personal and client web sites, from time to time of course. Is this what you really think constitutes SEO? Is this the search engine optimisation you suggest we all should employ?

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The search engines will spider your site on their own; there is no reason for you to submit the site on the search engines. At least, many people do not do that.

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The search engines will spider your site on their own; there is no reason for you to submit the site on the search engines. At least, many people do not do that.

Please don't provide half information, you didn't stated how search engines will spider the site on their own? Please answer it.

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I agree with your post. SEO is really the most cost-effective method of advertising. You can do the job yourself without spending a single dime. All you need to have is a lot of patience and hardwork.

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We need Seo to promote our business, you don't have to spend money from it. If you know how the proper way of promoting a site, spamming and other manipulating tactics will not occur.

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I think there's no need to submit your site to huge list of search engines. Submitting to top 3 SE's which are Google, Yahoo and MSN are enough. Just focus on building backlinks so that you site will gain popularity.

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Everybody targeting Google for the visibility & business from their web resource in its result pages. SEO is all about using those tactics and changes for getting it(website) in search engine rankings.

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Really nice point...you have suggested...thanks for sharing good information here....

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* Easily and quickly one can change the marketing strategy, if leads are not generated within sometime. Don't worry money involved is safe. One doesn't need to invest money again; the search engine optimizer will take care of all marketing strategy and related things. He would employ various methods like organic search engine optimization, landing page optimization, social networking, from time to time, to improve the business activity.

Many SEO companies offer marketing services but to put your faith in these companies to do your marketing is a dangerous policy. Companies who look to go to 'professional' SEO providers are well advised to have a marketing plan laid out and ask the SEO providers to design a plan to fit within the larger marketing plan. Will there need to be some flexibility on the overall marketing plan, absolutely. But never rely on a 'one-stop shopping' solution in terms of SEO/Marketing. Expertise in one does not guarantee knowledge in the other.

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