Member Avatar for MktgRob

I just read that Google is offering SEO tips under the name Google Speed. I have only taken a cursory look at it but I have seen some other stories about it in other places that have been critical of the tips they provide or they just question the validity of the tips offered. As I admit I am still learning I will probably view this as a resource but I am wondering if any of the more experienced people here have seen Speed and have an opinion.

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Google's "Speed" guidance is basically PageSpeed-style advice: make pages faster for users. That matters for SEO because Google has said site speed is used as a ranking signal (Using site speed in web search ranking and the later mobile update Using page speed in mobile search). For a small site (under ~50 pages) the same principles apply, but prioritize fixes that give the biggest user-impact for the least work instead of chasing every recommendation.

Quick, practical wins to try first:

  • Measure real pages with PageSpeed Insights and Core Web Vitals before changing anything.
  • Optimize and properly size images; use modern formats when supported.
  • Enable gzip/Brotli compression and set cache headers.
  • Remove or defer render-blocking JavaScript and CSS.
  • Limit third-party scripts and widgets; delay noncritical tags.
  • Use server-side or CMS caching; reduce redirects and slow plugins.
  • Consider a CDN or simple hosting upgrade only if latency is an issue.

Use PageSpeed Insights and Web Vitals to validate improvements (PageSpeed Insights and Core Web Vitals). Indexing speed (what pointed out) is a different concept than page load time; and as noted, the core goal is making the web faster. For small sites: make a few measurable fixes, track user metrics, and prioritize conversions and UX over perfect scores.

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Member Avatar for bobchrist

But it's moreover about making web faster...

Member Avatar for mokmok69

Yup, Google is really fast specially in indexing,....

Member Avatar for MktgRob

But it's moreover about making web faster...

So would you say that the advice they offer is good for all SEO efforts or just for specific sized websites? I ask because the few sites I manage have less than 50 pages.

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