Member Avatar for MktgRob

Bing has announced that they will include the twitter feeds for a few prominent twitterers in their search results. The result listing will show the most recent tweets by the person and a link for more.

Will this cause companies to encourage employees to tweet more often to get into the SE results and provide more web traffic? Also, what would be the SEO benefit for this?

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Brief answer to the question raised by and the privacy point from : if social posts surface in search results, expect businesses to treat Twitter as a discovery and traffic channel — but that does not replace core SEO. The real value is visibility and measurable referral traffic, not guaranteed "link equity." Marketers should focus on useful, on-brand updates that drive clicks and action rather than on raw volume.

Concrete steps for marketers and SEO teams:

  • Make sure official accounts are public and have a clear, keyword-rich handle and bio that links to the company site.
  • Use UTM parameters on every link shared so traffic from Twitter can be tracked in analytics and compared to other channels.
  • Pin high-value tweets (announcements, offers, resources) so any SERP-displayed snippet points to the most useful content.
  • Treat tweets like ad copy: short, clear, and with a call to action to improve CTR.

Employee guidance and privacy:

  • Create a short social media policy and basic training: what is allowed, what is sensitive, and how to label official vs personal views.
  • Encourage employees who do not want public indexing to set their personal accounts to protected. Protected tweets are not public and will not surface in search results.
  • If employees tweet on the company’s behalf, require disclosure and basic brand guidelines to avoid mixed messages.

Quick troubleshooting checklist (if expected tweets do not appear in results):

  • Confirm the Twitter account is public and not suspended.
  • Search Bing for the handle or use "site:twitter.com" to see which pages are indexed.
  • Verify links include UTM tags and use analytics to validate traffic changes.

In short: this is a visibility play. Use governance, tracking, and quality content to get the upside while managing privacy and reputation risks.

Recommended Answers

All 6 Replies

Member Avatar for InsightsDigital

I also wonder about the privacy end of it which may present an issue for private users but definitely not for businesses.

Member Avatar for phoenix06007

i think ths is a good news for marketers in twitter

Member Avatar for bobchrist

That's good news hope Bing will roll out with more useful features.

Member Avatar for articlemaster9

Thats a very good news. And its nice to see BING getting active these days and coming up with new features. I really liked their new search interface and hope they improve more.

Member Avatar for makesaw

Thanks for the info.

Member Avatar for MktgRob

I also wonder about the privacy end of it which may present an issue for private users but definitely not for businesses.

I would imagine that Twitter would take the lead in protecting the private users as they are the ones providing the service and Bing is just letting its spiders crawl.

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