I just read a blog about how some companies are buying twitter followers and paying them to tweet about their products. The companies mentioned are relatively large but would you pay a small number of people to tweet about your product for a short period of time to build a following? In the SEO world this would be grayhat or possible blackhat activitiy.
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This approach you mention is very similar to what companies were doing years ago with recruiting bloggers to evangelize their products. I do know bloggers who were paid in form of free product in exchange for the plug. But what made the difference between gray and white hat was the …
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