Ways to improve website traffic and page ranking:
Unique content
Using heading tags and keywords
Backlinks
Article directory submission
Submit site or blog to web directories
Identifying broken links and fixing them.

Create Quality Backlinks and content

Create quality content because content is the king which drives better traffic to your website and perform all the various off page activities like blog commenting, get quality backlinks, Article submisssion, etc regularly .

Content: Make sure your website content is optimized. Good content can continue to drive clicks for your website.
Social Media: Use popular social media sites. It’s not only about posting, you should be used in a more creative way to prompt them to visit your website.
Email Marketing: It refers readers to your website for more information.

Ways to increase traffic and page rank to website:

  1. Use your keywords to create great content
  2. Website should be mobile-friendly
  3. Do keyword research
  4. Understand the Google ranking algorithm
  5. Ask other blogger to link to you
  6. Fix broken links
  7. Get maximum number of quality backlinks

If you need organic traffic do On-Page SEO and Off-Page SEO effectively.
If you need paid traffic run ad campaigns with use targeted keywords.

It is good that you are doing SEO for it and now its time for you to have a competitor analysis . Know what your competitrs are doing and try to outsmart them.

A number of strategies have been rightly explained above. These help in improving the rank of your website and gives you a lead against your competitors.
While doing these activities one should maintain clean strategies to avoid any blocking by google. The more transparent things are, the more smooth the process gets. Avoid plagiarism at any cost.

You can rank your page by creating backlinks do follow as well as no follow on high authority sites.

The one best way is get in to social media to increase your website traffic.

Content should be unique,Error free, relevant information.