Well, a site that I look after has always ranked EXTREMELY well for the keywords that I target, but as of the past few days it seems that the page's search ranking has taken a severe hit - something that I have never experienced before in my couple years of web development. Initially, I thought that it might just be a Google update, but it appears that the update is more long-term/permanent.
Anybody else experienced this as of late? I know last year, funnily enough just before Christmas, there appeared (although I can't confirm) to be a change in the page rank algorithm which sent my site flying to the top of the search results, and I had not even changed anything at the time, nor added link exchanges. Am I experiencing the opposite effect?
I'd like to hear what you guys think...